Product Marketing Manager - Healthcare · Launch new Product into Healthcare market · Standout role - create impact · Great opportunity to shape marketing processes. The Role of Marketing Manager This is a fantastic opportunity for a strong Marketing Manager to join a successful consultancy to manage the full mix of marketing activity. Working with sector specialists to grow business and brand awareness. · Conduct detailed market and competitor analysis to uncover trends, opportunities, and challenges · Develop product messaging, value propositions, and positioning that stand out in a competitive space. · Plan and execute product launches, working cross-functionally to ensure success · Produce engaging marketing materials, from case studies and brochures to digital content and white papers. · Deliver digital marketing campaigns that communicate key benefits and drive user engagement · Leverage customer insights and feedback to refine and enhance product value · Collaborate with sales, customer success, and product development teams for full alignment The Company is looking for a Marketing Manager. This innovative healthcare technology business is transforming how care providers manage compliance and performance. As a pioneer in the sector, their data-driven solutions are trusted by organisations across the UK to deliver clarity, consistency, and control. For the Marketing Manager Position, we are looking for individuals who meet the following criteria: You will have previous experience marketing into healthcare sectors driving awareness, adoption, and long-term engagement. This person will bridge product, sales, and market strategy, owning everything from positioning and messaging to lead generation and campaign execution. · B2B technology or SaaS marketing, ideally within healthcare, life sciences, or regulated industries · Proven success launching and scaling SaaS or other products from pre-launch through to customer adoption · Deep understanding of GTM strategy, product positioning, and market segmentation · Experience operating in complex, multi-stakeholder environments (NHS, private healthcare, care providers, etc · Analytical mindset with experience in market research and data-led decision making · Experience with content-led growth (white papers, thought leadership, webinars, etc.) · Confident using digital marketing tools · Previous ownership of marketing automation and CRM tools · Happy to work in the office - some flexibility after settling in period The Benefits of this Marketing Manager: · £50,000 · Bonus · Pension · Healthcare