Head of Communications and Marketing
The Charity
We're on a mission to help 50, years increase their social mobility by 2027. We've already supported 35,000, and we need your expertise to help us do more. Our proven programmes inspire and mentor young people to increase their financial independence, social mobility and create happier, safer communities. We believe in a world where no-one's background ever holds them back.
Main Purpose of the Role (Sole Lead)
Strategy & Leadership
* Develop, implement, and evaluate communications, marketing, and engagement strategies.
* Lead all communications activities, ensuring brand consistency.
* Monitor and evaluate strategy effectiveness with KPIs and report to the leadership team and Board of Trustees.
* Stay updated on charity communications trends.
Content Creation & Storytelling
* Social Media: Create and execute dynamic strategies to grow engagement.
* Reports & Publications: Draft and publish Quarterly board and annual reports, presentations, and other documents.
* Source and develop compelling stories from stakeholders, ensuring consent.
Digital Engagement & Management
* Website: Develop and update produce high-quality, engaging content.
* Create SEO Strategy and Website content.
* Plan and create engaging newsletters and appeals.
Media Relations & PR
* Lead proactive and reactive communications and marketing.
* Develop relationships with key journalists and media influencers.
* Prepare charity spokespeople for media appearances.
* Prepare and submit Charity Award Applications
Stakeholder Engagement & Events
* Ensure systematic and sustained stakeholder engagement.
* Oversee and deliver high-quality events, including the annual celebration event.
Skills Required -
* Ability to think strategically, set goals, and develop and implement Marketing strategies.
* Creative flair and strong communication skills, both oral and written, including the ability to draft high-quality documents for a range of audiences
* Strong interpersonal and influencing skills, with the ability to form positive relationships with colleagues and school leaders from a range of backgrounds
* Enthusiastic and self-driven, able to think quickly, plan and act independently
* DE&I understanding an advantage
Benefits
Hybrid Working
25 days holiday plus bank holidays
Pension
Job Types: Full-time, Permanent
Pay: Up to £50,000.00 per year
Benefits:
* Company pension
Work Location: Hybrid remote in London SE13 7EJ
Reference ID: HCMAug2925