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About the Role
The ideal candidate will be results-driven, proactive, analytical, and strategic, with a background or strong interest in global trends and international PPC platforms such as Google, Bing, Yahoo, Baidu, Naver, and Yandex.
The successful Paid Search Account Manager will take ownership of strategic PPC activities, applying proactive, analytical, and strategic thinking to deliver an excellent customer experience and maximize our clients' global reach and ROI.
Responsibilities
* Be the main day-to-day contact for clients and lead client meetings and all communications related to PPC.
* Create and execute PPC campaigns that meet or exceed client objectives, including keyword research, ad creation, campaign setup, and managing related translation activities for international accounts.
* Plan and implement testing into Search and Display campaigns, including ad copy testing, landing page testing, keyword expansion, and similar activities.
* Deliver detailed results via telephone and digital media, including performance summaries, top markets, campaign optimization, market forces, and competitive positioning. Provide feedback on campaign learnings and insights into ongoing strategies.
Desired Skills & Experience
* 2+ years of experience managing successful PPC campaigns across various sectors, either client-side or agency-side.
* Knowledge and experience with campaign management tools such as Google Analytics, Google Insights, as well as market Search and Display platforms including Baidu and Yandex, and other platforms like Criteo.
* Strong Microsoft Excel, Word, and PowerPoint skills.
* Proven track record in managing complex accounts, with strong organizational and process-driven capabilities.
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