Description
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
They are accountable for achieving this by:
1. Reflecting a credible and professional Brand image to all internal and external consumers at all times.
2. Maximising sales through selling, providing excellent service, and retail standards.
3. Contributing to efficiencies by adhering to store, Brand, and Company procedures and guidelines.
4. Understanding daily/weekly targets.
5. Ensuring personal awareness of all additional sales avenues such as eventing, Omni, and digital channels.
6. Keeping up to date with competitor activities and missed opportunities.
7. Effectively using social media to leverage opportunities, drive the business, and enhance the Brand image.
8. Delivering the Brand Strategy and an effective local plan.
9. Planning and implementing local marketing and event initiatives aligned with Retailer activity.
10. Delivering excellence in service, continuously improving service levels, and fostering a surprise and delight culture.
11. Being an Ambassador for the Brand, ensuring Brand values are represented and brought to life.
12. Managing refunds and complaints according to Company guidelines, aiming for mutually satisfactory resolutions, and consulting with the Area Manager when appropriate.
13. Using digital tools to keep knowledge up to date.
14. Implementing consumer recruitment and retention strategies to grow a loyal customer base.
15. Developing up-to-date product knowledge to ensure an industry-leading customer experience and product relevance.
16. Planning to ensure excellent standards in product presentation, housekeeping, displays, messaging, and pricing at all times.
17. Reviewing retail standards daily to maintain required standards.
18. Ensuring timely completion of deliveries, stock movements, and related administration.
19. Fulfilling all auditable processes and administrative tasks per Company guidelines, taking corrective actions when needed.
20. Responding accurately and promptly to information requests.
21. Minimising stock loss by following all security policies and procedures.
22. Creating and maintaining a safe environment for consumers, adhering to policies and procedures.
23. Ensuring health and safety responsibilities and operational activities achieve at least an 'Acceptable' grade during audits.
Commerciality
1. Managing daily replenishment and taking appropriate actions.
2. Maximising sales performance using all available reports for decision-making.
3. Planning and delivering visual merchandising layouts within guidelines and timescales.
4. Identifying stock issues and taking corrective actions, informing the Area Manager when necessary.
5. Managing promotions and discounts in line with Company guidelines.
6. Identifying trends and suggesting improvements to enhance product performance.
Qualifications
Experience in a fast-paced retail or consumer-facing environment.
Ability to drive self-development.
Commercial understanding and awareness of the industry.
Effective communication, organization, and prioritization skills.
#J-18808-Ljbffr