About Louma
Nestled above the stunning Jurassic Coast in West Dorset, Louma offers guests exclusive access to fine dining, private vineyards, stables, a luxurious spa, and a range of curated activities. With 17 beautifully designed rooms and Shepherd Huts, we cater to individuals, couples, and families seeking unforgettable moments in a one-of-a-kind setting. Join our passionate and dedicated team and help us shape a world-class retreat experience!
Role Overview
We are seeking a driven and strategic Head of Sales to help shape the commercial success of Louma Farm & Retreat. You’ll be responsible for driving occupancy, profitability, and market share across all segments while representing Louma as an ambassador.
What You'll Do...
Propose detailed sales and sales operational budgets for approval and then satisfy for Sales demands to achieve agreed performance.
Comply with Financial Procedures across the operation in terms of procurement, administration, stock handling, use of resources, personnel utilisation, and other aspects for a benchmark operation.
Work in synergy with a unified strategic plan alongside internal teams and third party partners to maximise opportunities, achieve sales goals, and expand market exposure/share.
Prepare approved and up-to-date communications for external use.
Deliver tailored sales presentations and proposals that reflect our brand values in accordance to Louma Corporate Identity.
Build and nurture relationships with selected key accounts, high-end travel advisors, luxury concierges, corporate bookers, and UHNW networks.
Proficiently represent Louma at trade shows, industry events and bespoke occasions to establish and proactively drive its position as a leading establishment in its class for the UK.
Propose retreats, promotions, activations, events and FAM trips with business plans for approval.
Identify new business opportunities and lead approved commercial negotiations with strategic partners.
Identify innovation and trends for building and enhancing the long-term business and operations.
Proactively drive sales and profitability across leisure, corporate, and group segments.
Achieve and exceed monthly and quarterly targets for sales, profitability, occupancy and other metrics.
Provide timely daily, weekly, monthly and quarterly reports as requested.
Maintain up-to-date market research, competitor knowledge and comparisons for benefit across all aspects of the business.
Provide training and development for Sales and Guest Relations Teams.
Respond to enquiries and provide exceptional customer service aligned with the Louma Business Plan and ethos.
What We're Looking For...
3 – 5 years’ experience in sales or business development within the luxury hospitality sector
Strong understanding of the UK luxury travel and events market
Excellent communication, negotiation, and relationship-building skills
Self-motivated, target-oriented, and passionate about delivering exceptional guest experiences
Proficient in MS Office and CRM / PMS tools
Deep industry relationships across high-end travel, private events, and experiential tourism.
Company Benefits
Private Medical Insurance
Enhanced Pension Scheme
Enhanced Annual Leave
Life Assurance
Performance Related Annual Bonus Scheme