CRM Executive / Marketing Executive (CRM‑Focused) Plymouth, Devon | Full‑time, Permanent Retail & eCommerce Sector Ready to take your CRM career to the next level? Love crafting email & SMS campaigns that customers actually want to open? Enjoy mixing creativity with data, and turning insights into results? If so… you’re exactly who we want to talk to. The Opportunity We’re looking for a proactive, detail‑driven CRM Executive (or Marketing Executive with solid CRM experience) to join a fast‑moving, customer‑focused marketing team. You’ll work across email and SMS, managing campaigns end‑to‑end — from creative briefing and segmentation through to build, test, optimisation and reporting. You’ll shape customer journeys, run A/B tests, analyse performance and help deliver CRM that drives genuine engagement and revenue. What You’ll Be Doing Deliver engaging email & SMS campaigns from idea → send. Build and test CRM communications within our platform. Create smart customer segments to improve campaign relevance. Dig into performance data and drive optimisation through A/B testing. Brief design and creative teams with clarity and purpose. Enhance automated customer journeys based on insights. Work across marketing, digital, trade, and CRM strategy teams. Keep up to date on CRM best practice and com...