Area Sales Manager – Livestock Feed (Beef & Dairy) - Field-based across the West Midlands UK - Competitive Salary + Bonus + Vehicle + Benefits
The Job:
A leading agricultural business is looking to appoint an Area Sales Manager to drive sales of livestock feed across the beef and dairy sectors. Covering a defined geographic region, you will be responsible for managing existing accounts while identifying and converting new opportunities. This is a customer-facing, solution-led role that requires a confident communicator, capable of building long-term relationships and delivering commercial results.
Key responsibilities include:
* Managing and developing a portfolio of beef and dairy customers
* Identifying and converting new business opportunities
* Understanding customer needs and providing tailored nutritional solutions
* Collaborating with technical and planning teams to deliver high service levels
* Monitoring competitor activity, market trends, and regulatory changes
* Representing the business at trade events and industry meetings
* Maintaining accurate CRM records and reporting on sales activity
* Ensuring compliance with pricing structures and company procedures
The Company:
This is a long-established and reputable organisation with a strong presence in the UK and Irish feed markets. Known for its commitment to animal health, nutritional quality, and customer service, the company supports a wide network of livestock producers through innovation and industry expertise.
The Candidate:
* At least 2 years’ experience in sales, account management, or business development
* A sound understanding of the UK beef and dairy sectors
* A customer-focused, solutions-led approach to sales
* Excellent interpersonal, negotiation, and organisational skills
* Working knowledge of Microsoft Office and CRM systems
* A strong commercial mindset and the ability to work independently
* A full UK driving licence and willingness to travel within the UK and Ireland
Desirable:
* Experience in animal nutrition or livestock feed sales
* Knowledge of cattle feeding practices and farm operations
The Package:
* Competitive basic salary (dependent on experience)
* Performance-related bonus
* Company vehicle, mobile, and laptop
* Private healthcare
* Ongoing training and professional development
* Opportunities for long-term career progression within a respected business
Please email your CV to Grace Hartwell, Senior Delivery Recruitment Consultant, GHartwell@agriRS.co.uk.
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