Role
The key responsibilities of the role include:
1. Lead content strategy and design to deliver a user-focused, persuasive, sustainable and on-brand online presence for student recruitment at York
2. Collaborate with marketing, brand development and digital platforms teams to identify, prioritise, plan and implement web experience improvements for prospective students
3. Play a lead role in the governance and management of website improvements, including effective engagement and signoff with senior stakeholders
4. Procure and manage external partners for website improvement services, supported by the Head of Digital and Creative Services
5. Use SEO, web analytics and quality assurance tools to identify opportunities, benchmark performance and report on improvements
6. Develop a deep understanding of prospective student needs and user journeys (working with colleagues, external partners and real users) to maximise leads and conversions.
See the full job description for more details.
Skills, Experience & Qualification needed
You will bring to the role:
7. Strong understanding of how to deliver a good digital user experience, including content strategy, content design, web usability and digital accessibility
8. High level of skill and experience working with an enterprise web content management system to build and optimise web content
9. Experience crafting on-brand content that is both informative and emotive, bringing a strong brand voice to web content that inspires action
10. Ability to inspire, upskill and manage a team of web specialists
11. Knowledge of prioritisation processes and frameworks suitable for creating and managing a website project backlog and roadmap
Interview date: To be confirmed
For an informal discussion about the post, please contact: Dan Wiggle, Head of Digital and Creative Services, at dan.wiggle@york.ac.uk
The University strives to be diverse and inclusive – a place where we can ALL be ourselves.
We particularly encourage applications from people who identify as Black, Asian or from a Minority Ethnic background, who are underrepresented at the University.
We offer family friendly, flexible working arrangements, with forums and inclusive facilities to support our staff. #EqualityatYork