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Sales lead - b2b & food retail

Hove
FMCG Exec
Retail
Posted: 8 May
Offer description

Job Description

A fast-growing, purpose-driven startup is looking for a commercially savvy Retail & B2B Sales Lead to drive growth across the UK. This is a unique opportunity for someone who’s passionate about sustainability, thrives in fast-paced environments, and wants to make a big impact from day one.


Rescuing surplus coffee and chocolate from going to waste, our client repackages and delivers high-quality, sustainable products at unbeatable value. With growing demand and a loyal customer base, they're on a mission to change the way people think about food waste—and they're just getting started.


Key Responsibilities:

* Take full ownership of growing sales across retail and B2B channels, from supermarkets to offices, cafés, and foodservice.
* Develop and execute a winning sales strategy that drives growth across wholesale and independent partners.
* Build strong relationships with key decision-makers across retail and distribution networks.
* Pitch, negotiate, and secure listings across multiple sectors, tailoring your approach to each partner’s needs.
* Represent the brand at trade shows and industry events.
* Work directly with the founders on pricing, margin, and commercial strategy to ensure sustainable growth.
* Help shape the future of the sales team, laying the foundation for future hires and scalable success.


What You’ll Bring:

* Proven experience pitching to retailers and securing listings in FMCG or food & drink.
* A commercially sharp, target-driven mindset with strong negotiation skills.
* Natural relationship-building ability and the confidence to influence across all levels.
* A proactive, hands-on attitude—ready to build from the ground up in a fast-paced startup.
* A genuine passion for sustainability, food waste, and doing business the right way.
* Strong organisational skills and the ability to thrive in an agile environment.


Why Join?

* Performance-based bonus
* A meaningful role at a fast-growing, mission-led startup
* Hybrid working – based in Hove, just 500 metres from the sea


Salary: Up to £50,000 (dependent on experience)

Location: Hybrid/Field-based, South East England, UK


If you’re ready to lead the charge in growing a brand with purpose—and help shape the future of sustainable food—this is your chance. Apply now and be part of something wonderful and world-changing!

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