Job Description
Your Team
Reporting to the Head of Marketing BI, you will lead the execution of intelligence-led approaches to UKI marketing - ensuring insights meet the needs of the organisation’s business goals and align with each of the brands’ strategies across Sky Betting & Gaming, Paddy Power and Betfair.
The Lead Analyst will join us on our mission to grow our understanding of marketing effectiveness across Flutter UKI. You will be part of the team responsible for guiding Flutter’s marketing investments through insightful business intelligence & analytics.
Marketing Experimentation is a key pillar of our measurement strategy. This role will drive forward our capability in this space, collaborating with our marketing, commercial & finance teams to develop & deliver a comprehensive test & learn agenda, enabling an understanding of the incrementally of various marketing investments.
What You’ll Be Doing
1. Delivering best-in-class marketing experiments in partnership with marketing partners that drive actionable business outcomes
2. Developing inhouse tooling to enable us to deliver experiments across multiple marketing channels
3. Working with our marketing partners & third parties to understand their measurement solutions and how they can benefit our business
4. Defining our UKI experimentat...