External Sales Engineer – New Business (West Midlands)
Location: Field-based (West Midlands)
About the Client
Our client is a specialist UK manufacturer hydraulic equipment used across a wide range of industrial applications in the tooling sector.
Their innovative solutions support customers in sectors such as energy, manufacturing, construction, and process industries. With continued growth, they are now seeking an External Sales Engineer to expand market presence and drive new business wins in the West Midlands region.
The Role
This is a field-based sales role with a strong emphasis on new business development. You will be responsible for visiting customers, developing relationships, and opening new accounts within the West Midlands.
Your week will typically be structured as:
• 3 days on the road meeting customers and prospects in the West Midlands
• 1 day working from home (planning, prospecting, admin)
• 1 day in the Coventry/Nuneaton office collaborating with the technical team
Key responsibilities include:
• Prospecting and researching potential customers in target industries
• Regular customer visits to build relationships and uncover opportunities
• Generating new business through networking, site visits, and industry events
• Following up on inbound leads and converting them into qualified opportunities
• Engaging with customers to understand technical requirements in tensioning and bolting applications
• Preparing accurate technical quotations and proposals to win new business
• Building and maintaining a pipeline of opportunities using a structured sales approach
• Collaborating with colleagues at HQ to ensure customer needs are fully met
• Supporting the wider team to ensure successful delivery of solutions
About You
We are for a hungry, and dynamic individual with the drive to succeed in sales and a hunger for new business. This is very much a “hunter” role – focused purely on bringing in new accounts.
We are open to candidates who:
• Already have proven experience in external field sales, technical sales, or business development
• OR are currently in an internal sales or office-based technical role and are ready to step into external sales, particularly from an instrumentation / pressure, level, and flow background
Additional qualities we are seeking:
• Strong problem-solving skills with the ability to interpret technical requirements
• Ambitious, target-driven, and eager to learn
• Confident in approaching prospects and comfortable with cold outreach
• Based in the West Midlands (or commutable to Coventry/Nuneaton) with flexibility to travel to customers
What’s on Offer
• Company car provided for customer visits and travel
• Margin-based sliding scale commission – up to 5% on all new business
• A collaborative team environment with strong technical expertise
• Full product and applications training provided
• Career progression opportunities within a growing specialist manufacturer
• The chance to directly impact growth by bringing in new customers and building fresh revenue streams
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Seniority Level
Mid-Senior level
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Industry
* Engines and Power Transmission Equipment Manufacturing
* Engineering Services
* Robotics Engineering
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Employment Type
Full-time
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Job Functions
* Sales
* Business Development
* Project Management
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Skills
* Sales
* Technical Requirements
* Business
* Problem Solving
* Outside Sales
* Technical Sales
* Electrical and Instrumentation Engineering (EIE)
* Business Development
* Lead Qualification