As the Digital Marketing Coordinator, you are the creative and strategic engine of our marketing team. This is a highly autonomous, self-starter role that balances high-level strategic planning with hands-on execution. You will not simply be handed a brief; you will be responsible for creating, deploying, and refining the multimedia strategies required to achieve our business objectives. By taking full ownership of our digital platforms, you will ensure our fencing products look exceptional, our brand voice remains compelling, and our digital footprint consistently grows.
Key Responsibilities
* Strategy Creation & Deployment: Act as a proactive self-starter to develop, pitch, and execute the multimedia marketing strategy from the ground up.
* Social Media Management: Manage the daily posting schedule and community engagement across Instagram, Facebook, LinkedIn, and TikTok.
* Content Creation & Execution: Act as the primary in-house content creator, capturing high-quality photography and videography of our products, manufacturing processes, and finished fencing installations.
* Email Marketing & Campaign Execution: Utilise our database of trade clients and retail customers to distribute your content, keeping our audience informed about new products, projects, and company news.
* Website Content & Blog Management: Repurpose your multimedia content into long-form articles, case studies, and gallery updates for the company website to improve SEO and support the sales process.
* Testimonials & Reviews: Plan, capture, and publish engaging customer testimonials and product reviews to turn satisfied trade clients and homeowners into vocal brand advocates.
* Product Focuses: Execute deep-dive content on specific fencing ranges, educating our audience on durability, timber treatment processes, and ease of installation.
* Brand Collaborations: Actively seek out and execute creative collaborations with relevant partners, such as garden influencers, landscape designers, or local building firms.
* KPI Management & Reporting: Develop, set, and track key performance indicators (KPIs) to measure the success of your strategies.
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