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Digital Marketing Manager - Automation & Paid - SaaS, middlesbrough
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Client:
Salt
Location:
middlesbrough, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Views:
5
Posted:
10.06.2025
Expiry Date:
25.07.2025
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Job Description:
? York (would consider remote)
Are you a data-driven digital marketer who loves turning clicks into customers? We’re working with a fast-growing SaaS company that’s on the lookout for a Digital Marketing Manager to supercharge their lead generation efforts through smart automation and paid media.
This is a fantastic opportunity to join a team that truly values experimentation, optimisation, and measurable results.
? What you'll be doing:
Marketing Automation
* Building email campaigns that get opened, clicked, and loved — via HubSpot & Intercom
* Creating automated workflows for lead nurturing, segmentation, and re-engagement
* Implementing lead scoring to support a high-performing sales team
* Keeping the CRM clean, structured, and working like a well-oiled machine
* Reporting on campaign performance with dashboards that actually get used
* Managing newsletters and keeping them fresh and consistent
Paid Media
* Owning and optimising campaigns across Google Ads, Meta, and LinkedIn
* Managing budgets, bids, targeting, and creative testing to drive high-quality leads
* A/B testing ad copy, creatives, and landing pages for continuous improvement
* Refining tracking setups (UTMs, GTM, attribution) so performance is crystal clear
What we’re looking for:
* 5+ years of hands-on experience in digital marketing with a focus on paid media and automation
* Proven success managing and scaling paid ad campaigns across multiple platforms
* Advanced HubSpot skills — particularly around workflows, segmentation, and email automation
* Comfortable working with GTM, UTM tracking, attribution, and campaign analysis
* Experience running A/B tests and optimising campaigns for conversion
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