Job Title: Creative DirectorLocation: London (Southbank)Working Model: HybridSalary: £48,000 – £52,000 (depending on experience)About The Goat AgencyGoat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we have been pioneering influencer marketing, helping global brands harness the power of social and creator-led content to deliver measurable impact. Today, we are recognised as the global leader in the space, delivering award-winning campaigns in more than 70 countries.With over 650+ social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions through the full marketing funnel.The OpportunityWe are seeking an experienced and commercially minded Creative Director to lead the creative strategy function within our growing team. This is a senior leadership position that will set the agency’s creative direction, champion innovative thinking and oversee the delivery of culturally relevant, social-first solutions for world-leading brands.You will be the strategic centre point for clients and internal teams, bringing clarity to complex or ambiguous briefs and turning them into impactful, insight-driven concepts that raise the standard for influencer marketing. This position blends visionary leadership with operational precision and requires proven experience in guiding diverse teams.Key ResponsibilitiesStrategic LeadershipOversee the creative strategy process, ensuring solutions are insight-led, strategically sound and commercially viableLead major proposals from initial concept to final delivery, aligning teams behind a clear and compelling visionTranslate complex client challenges into focused, actionable strategies anchored in cultural insightCreative ExcellencePromote bold and scalable ideas that connect with premium and culturally engaged audiencesInspire creative confidence through storytelling, strong visual communication and audience-first thinkingMaintain high creative standards across the agency, ensuring quality, innovation and relevancePeople LeadershipLead and mentor the strategy team, creating a collaborative and high-performance environmentSupport the growth of junior talent by embedding the agency’s premium creative standardsAct as a thought leader for the agency through contributions to industry events, thought pieces and marketing initiativesClient PartnershipServe as senior strategic contact for key clients, building trusted and long-term relationshipsDeliver persuasive and memorable pitches that inspire excitement and confidenceCreate strategies that balance creativity with commercial effectiveness and operational feasibilityRole RequirementsWe are looking for a proven strategic leader who combines creativity with commercial acumen.You will have:Significant experience in strategic and creative leadership within influencer marketing or social-first environmentsDeep knowledge of the influencer ecosystem and awareness of cultural and creative trendsStrong pitching skills with a demonstrable record of winning and expanding client partnershipsThe ability to distil complex insights into simple, workable strategiesA collaborative leadership style with experience mentoring high-performing teamsExceptional communication skills, both written and verbal, with an eye for detailCommercial awareness to ensure strategies are profitable, practical and aligned with client objectivesCompany Culture and Benefits:Regular social events and ongoing clubs£200 grant to make your working from home set up comfortable once you’ve passed probationProvided MacBook laptop to work fromFlexi-hoursRemote/Hybrid WorkingHealth and wellbeing allowance once you’ve passed probationHealth Insurance after you’ve passed probationLife Insurance Policy25 Days Holiday plus bank holidays, accruing up to 30 days based on length of serviceBirthday & Work Anniversary Days OffLength of Service GiftsIn-Office Benefits such as beauty treatments & yogaFlexible Bank HolidaysVolunteering DaysFree Flu JabsPlus many more!