Communications Manager, Turkey, Stores and Corporate Comms
Job ID: 2992795 | Amazon Turkey Perakende Hizmetleri Limited Sirketi
Amazon Turkey is seeking an experienced, strategic, and versatile communications professional to lead Turkey Communications.
This role will report directly to the Communications Director Turkey and will be responsible for developing and executing integrated communications strategies that span both corporate and consumer communications. The ideal candidate will bring a holistic approach to communications, blending traditional media relations with digital and social media expertise to create impactful, integrated campaigns.
We're looking for someone with a challenger brand mindset and start-up mentality, who can thrive in our fast-paced, innovative environment. The successful candidate will have a proven track record of creating and implementing communications strategies that drive business results and enhance brand reputation.
Key job responsibilities
• Develop and execute comprehensive communications strategies that align with Amazon Turkey's business objectives
• Lead proactive campaigns across Amazon.tr product categories, deal events (e.g., Prime Day, Black Friday), and other shopping moments.
• Work closely with the Social Media and Influencer Manager to create and execute truly integrated campaigns across all channels
• Manage and coordinate with communications agencies and contractor teams to ensure consistent delivery and messaging
• Develop and oversee communications budgets, including planning and allocation for sustainability, reputation, and consumer communications campaigns
• Create and track KPIs, coverage reports, and campaign effectiveness metrics to demonstrate business impact
• Oversee product and feature launches, ensuring maximum impact and visibility
• Manage corporate communications initiatives to build and maintain Amazon's reputation in Turkey
• Create and implement integrated campaigns leveraging traditional, digital, and social media channels
• Provide strategic communications counsel to internal executives on both short and long-term challenges and opportunities
• Build and maintain relationships with key media outlets and influencers
• Manage crisis communications and issues management
• Collaborate with international teams to ensure consistency in global messaging while adapting for local market needs
• Act as a spokesperson for Amazon Turkey when required
A day in the life
Partner closely with the Social Media and Influencer Manager to create seamless, integrated campaigns
Provide strategic counsel to business leaders and executives on communications opportunities and challenges
Work with category leaders across Amazon.tr to amplify product launches and shopping events
Align with the Public Policy team on reputation management initiatives
Lead the planning and execution of proactive communications campaigns
Oversee agency relationships and deliverables for ongoing projects
Monitor and optimize campaign performance through data-driven insights
Manage communications budgets and resource allocation
Build and maintain relationships with key media contacts
Develop compelling narratives that showcase Amazon's customer obsession
Create strategic press materials and manage media inquiries
Monitor news landscape and identify proactive storytelling opportunities
Lead crisis communications response and mitigation strategies
Monitor potential reputational risks and develop response plans
Prepare executives for media interactions and public speaking opportunities
Track and analyze communications KPIs
Prepare regular reports on campaign effectiveness
Measure impact on brand reputation and business objectives
Share best practices and learnings with global communications teams
About the team
At Amazon Turkey Communications, we're more than just a communications team - we're innovators, storytellers, and strategic thinkers who are shaping the future of integrated communications. Our team combines the energy of a startup with Amazon legacy and reputation, creating compelling narratives that resonate with millions of customers.
BASIC QUALIFICATIONS
• Bachelor's degree preferably in Communications, Public Relations, Marketing, or related field
• Strong experience in communications, with a background in both corporate and marketing communications
• Proven track record of developing and executing integrated communications campaigns
• Experience in developing and executing creative brand narratives and challenger brand strategies, either in start-up environments or within established multinational companies"
• Excellent written and verbal communication skills in both Turkish and English
• Strong media relations skills and established network of media contacts
• Experience in crisis communications and issues management
• Demonstrated ability to work cross-functionally and influence without direct authority
• Strong analytical and strategic thinking skills
PREFERRED QUALIFICATIONS
• Master's degree in a related field
• Expertise in digital and social media communications
• Experience managing and developing a team and multiple agencies
• Knowledge of the Turkish media landscape and consumer behavior
• Demonstrated ability to work in a fast-paced, ambiguous environment
• Experience with data-driven communications strategies and measurement
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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