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Sales representative

Birmingham (West Midlands)
iRecruit4
Sales representative
Posted: 19 June
Offer description

We are recruiting for a leading supplier of high-quality fresh produce and wholesale food solutions to the hospitality sector, proudly serving independent restaurants, hotels, pubs, schools and catering establishments. Our client has a passion for top-tier products and exceptional customer service drives everything we do. Family run business with a passion for people and culture.

What We Offer:

* Competitive base salary + uncapped commission.

* Company car allowance, mobile phone, and laptop.

* Supportive and collaborative team culture.

* Ongoing product training and development.

* Opportunity to grow with a rapidly expanding business.

We’re seeking a dynamic and results-driven Sales Representative with an understanding of the hospitality industry and a passion for fresh food. You’ll play a key role in growing our clients customer base, maintaining strong relationships, and promoting extensive range of fresh produce and wholesale offerings.

Key Responsibilities:

* Identify and develop new business opportunities within the hospitality and catering sectors.

* Manage and grow a portfolio of existing accounts, ensuring high levels of customer satisfaction and retention.

* Promote seasonal and specialty produce, advising chefs, buyers, and business owners on product availability and usage.

* Conduct regular client visits, tastings, and product demonstrations.

* Work closely with procurement and operations teams to ensure order fulfilment and customer expectations are met.

* Monitor market trends, competitor activity, and pricing to stay ahead of the curve.

* Achieve and exceed sales targets and KPIs set by management.

* Provide accurate sales forecasts, reporting, and customer feedback.

Requirements:

* Proven track record in B2B sales, ideally within hospitality wholesale or fresh produce.

* Strong understanding of the hospitality industry – able to talk confidently with chefs, kitchen managers, and business owners.

* Passion for fresh, seasonal produce and food quality.

* Excellent communication, negotiation, and relationship-building skills.

* Self-motivated, target-driven, and highly organised.

* Full UK driving licence and willingness to travel locally or regionally as required.

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