Digital Marketing & E-commerce Manager
House of Willow Alexander – A Modern British Home & Garden Institution
Sidcup, Kent | £40,000 – £44,000 - This is not a hybrid role and requires 5 days a week in the office as policy
About Us
House of Willow Alexander is redefining sustainable home & garden living in the UK. From award-winning garden design and premium services to our e-commerce store and growing HoWA membership platform, we are building a new British institution at the intersection of tradition, design, and technology.
We're looking for a
hands-on Digital Marketing & E-commerce Manager
to take ownership of our paid media performance across our portfolio of services while maintaining our online store growth — ensuring that our brand translates into measurable commercial results.
The Role
This is a full-time, office-based role in
Sidcup
. You'll manage and optimise all paid media campaigns (Google & Meta) while also running our e-commerce store day-to-day. It's a role for someone who enjoys both the
creative side of digital marketing
and the
technical side of optimisation and analytics
.
Key Responsibilities
Paid Media Management
* Plan, execute, and optimise PPC (Google Search, Shopping, Display) and Meta (Facebook/Instagram) campaigns.
* Manage budgets and targeting to deliver efficient CPL, CAC, and ROAS.
* Build remarketing and subscription funnels across digital touchpoints.
E-commerce Store Management
* Manage and update our online store (product uploads, merchandising, categories, promotions).
* Optimise product listings, descriptions, and homepage content for sales conversion.
* Monitor stock levels and coordinate with operations for accurate availability.
* Improve the customer journey (UX, checkout flow, CRO testing) working with in-house UX and web manager
Creative & Content Alignment
* Brief design team for on-brand ad creatives and product imagery.
* Write/test ad copy and product descriptions.
* Keep all digital touchpoints consistent with our design-led brand voice.
Analytics & Reporting
* Own campaign tracking with GA4, Meta Pixel, and Google Tag Manager.
* Produce weekly and monthly reports on paid media performance and store revenue.
* Use data insights to drive continuous growth.
About You
3–5 years' digital marketing experience, with hands-on PPC and paid social management.
E-commerce experience (Shopify, WooCommerce, Shopwired or similar).
Strong balance of creative flair and analytical mindset.
Proven results in lead generation and/or e-commerce revenue growth.
Comfortable working in a fast-paced, entrepreneurial environment.
Local to Sidcup or able to commute daily.
What We Offer
Salary £40,000 – £44,000 (DOE).
Full-time, office-based role in Sidcup, Kent.
A chance to take real ownership and shape the digital growth of a design-led, carbon-neutral brand.
Clear progression as we scale nationally — this role can grow into a
Head of Digital & E-commerce
.