Overview
JOB DESCRIPTION
Post: Social Media Executive
Responsible to: Head of Marketing
Rewards package: Grade 3, Access to Government Pension Scheme and 30 Days Annual Leave
Principal Duties
1. To create and distribute compelling content across B&FC’s social platforms
2. Actively engage students, colleagues and other stakeholders to aid content creation
3. Develop and utilise graphic design skills and branding awareness to produce content and graphics across print and digital platforms
4. Produce inspiring and engaging videos and images bringing B&FC to life
5. Develop and run social campaigns aligned to student recruitment calendar
6. Carry out content writing and editing for social media that are effective at prompting readers to take action
7. Schedule content for release at optimal times using dedicated software
8. Work alongside marketing and curriculum colleagues to make sure that social content is optimised for best performance
9. Work with our contact centre ensuring that customer service issues on social platforms are engaged with and responded to in a timely manner
10. Analyse and report on social media content
11. Carry out general positive engagement with commenters on B&FC’s social channels including Twitter, Facebook, LinkedIn, Instagram, YouTube and TikTok
12. Monitor and report on direct competitor activity
13. Liaise and keep an up to date record of social contacts across B&FC to create a unified, official tone of voice and social presence
14. Provide B&FC colleagues with best practice, relevant contacts and information – as well as aiding new B&FC companies on board
15. Create new sub pages for department/curriculum areas and delivering social media training
16. Assist HR team to ensure access to social platforms is revoked upon their resignation
17. Remain abreast of changes to all pertinent social media applications
18. Publish content across TV screens in line with content requests
Standard Responsibilities for all positions in B&FC
1. To fully adhere to B&FC policies and procedures at all times
2. To display the B&FC values at all times and positively promote them
3. To take responsibility for the promotion of the health, safety, wellbeing and mental wealth of self and others
4. To actively support B&FC commitments on safeguarding and promoting the welfare of children, young people and vulnerable adults
5. To pursue the achievement and integration of equality, diversity and inclusion, through widening participation in all B&FC activities
6. To actively support, and appropriately engage with the ‘One College’ ethos to promote positive student behaviour across B&FC
7. To be proactive in identifying and pursing opportunities that are appropriate to maintaining your own professional development, and to positively engage in the B&FC performance review scheme and all relevant training
8. To maintain the confidentiality and security of information and data at all times
9. Undertake any other tasks and responsibilities appropriate to the level of this post
This job description is current at the date shown and may be amended after consultation and agreement between management and the post holder.
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