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Senior trade marketing manager – off-trade, ecomm & export

Masham
Keystone Brewing Group
Trade marketing manager
Posted: 5 October
Offer description

Senior Marketing Professional | Expertise in On-Trade, Off-Trade & Export | Skilled in Strategic Marketing & Commercial Leadership

Department: Marketing

Reports to: Group Marketing Director

Purpose of the role

Lead the development and delivery of customer marketing plans across the UK off-trade (multiples, convenience, wholesale, e-commerce) and international export markets. You’ll ensure the Keystone Brewing Group portfolio is activated effectively in-store, online and via global distributors—driving brand visibility, rate of sale and market growth.

Key responsibilities

* Own the end-to-end trade marketing strategy for UK off-trade and export channels.
* Partner with sales leads to plan and execute customer-specific campaigns.
* Create retail toolkits, shopper marketing plans and customer sell-in materials.
* Brief and manage the design team and agency partners to deliver channel-ready assets.
* Track campaign performance; support trade promotion planning and post-campaign reviews.
* Adapt brand campaigns for international distributor and retailer formats.
* Feed customer and shopper insight into forecasting and commercial planning.

Skills

* Strong project and stakeholder management.
* Excellent PowerPoint and Excel skills; confident building compelling presentations.
* Clear creative briefing; proven management of third-party suppliers.
* Solid understanding of UK retail mechanics and export requirements.
* Commercial mindset with focus on ROI and disciplined budget management.
* Strategic planning and execution.
* Trade customer focus and relationship building.
* Collaboration and cross-functional leadership.
* Innovative, solution-oriented approach.
* Market awareness (domestic and international).
* 4+ years in off-trade or FMCG trade marketing.
* Experience working with grocery multiples, convenience, or wholesale accounts.
* Beer, cider or alcohol category experience.
* Exposure to export markets and distributor-led brand activation.
* Familiarity with sales portals, CRM tools and campaign tracking.

How to apply

* Send your CV & any other relevant information to Stefanie Inman-Shore - Stefanie.inman-shore@keystonebrewinggroup.co.uk
* Deadline: Close of play 15 October 2025

Keystone Brewing Group is an equal opportunities employer.

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