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Customer strategy & growth manager

Growth manager
Posted: 2 October
Offer description

Tesco Ireland is currently seeking to recruit a Customer strategy and growth manager with strong influencing, strategic thinking and project management skills. This cross-functional role develops, implements and monitors strategies to retain existing customers and drive growth opportunities across the Tesco Ireland ecosystem by understanding customer trends, behaviours and data to improve satisfaction, loyalty and revenue. Working closely with all members of the marketing team (Ireland, Group and UK) as well as external agency partners and internal stakeholders. You will be responsible for: Strategy development: Develop and implement data-driven strategies to improve customer engagement, satisfaction and loyalty to drive growth. Cross-functional collaboration: Chair weekly cross-functional trade driving forum where strategy development through to execution and evaluation is managed across marketing, product, finance and operations teams. Retail media growth: Work closely with dunnhumby and the product team to develop and manage retail media growth pipeline. Marketing planning: Operating as the marketing planner for Tesco Ireland with ownership of our marketing planning calendar of communications, events and retail media partnerships. Working with the Head of Customer Strategy and Growth to drive the annual marketing planning cycle based on long term plan customer, brand and commercial goals (collaborating closely with the Customer leadership team, business planning and senior stakeholders). Customer advocacy: Represent the customer’s voice and perspective internally to ensure customer needs are considered across the business. Customer retention: Work closely with the Insights and Clubcard teams to develop and execute strategies to enhance customer satisfaction and foster loyalty. Data analysis: Work closely with the customer insights manager to analyse customer data to identify trends, opportunities and potential risks, using these insights to drive strategy. Performance monitoring: Monitor and report on key performance indicators (KPIs) related to customer growth and satisfaction. Measure and evaluate the results of customer strategy initiatives to optimize their effectiveness. Relationship management: Work collaboratively with the other global Tesco markets to share and adopt best practice planning, omnichannel and retail media initiatives from around the world. Follows our Business Code of Conduct and always act with integrity and due diligence. You will need: Relevant 5 years’ marketing experience Primary degree or master’s degree in marketing Experience managing large-scale, complex omnichannel projects where both internal and external stakeholders are involved Proven track record in data-driven strategy development Strong project management skills Analytical and data-driven with a firm grasp of commercial impact and ROI Understand the current and evolving omnichannel retail landscape, market and competitors LI-Hybrid LI-BL2 What's in it for you: We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to: Competitive Salary Life Assurance Pension Scheme* Bonus Scheme* Our Virtual GP service provides free and confidential access to an online GP through video GP consultations, and online prescription service for colleagues. The service is also available to families of colleagues who live at the same address for a reduced cost. 24/7 access to our Employee Assistance Programme (EAP) for you and family members for in the moment emotional support along with free access to a range of wellbeing services supporting you under our new Wellbeing First approach of Body, Mind and Life. Colleague Clubcard offering 10% discount across stores and online, with 15% discount weekends once a month (Friday to Sunday), and 20% off twice a year. There is also 20% off F&F clothing, all year long, these various discounts can be extended to a family member with a 2nd Clubcard available.* Annual leave starting at 23 days Save As You Earn Scheme* *Entry requirements and rules of the scheme apply About us: Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet. We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco. We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you. NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date. We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility

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