Responsibilities & Key Deliverables User Experience (UX) Design: Conduct user research, gather requirements, and develop user personas and user journeys to inform the design process and ensure optimal user experiences on our websites Information Architecture: Create and refine website sitemaps, wireframes, and prototypes to effectively organize and structure content, ensuring ease of navigation and intuitive user flows. User Interface (UI) Design: Develop visually appealing and user-centric interface designs for websites, focusing on creating a seamless and visually consistent experience that aligns with brand guidelines SEO Strategy: Develop and execute comprehensive SEO strategies, including keyword research, on-page optimization, technical SEO, link building, and content optimization, to improve organic search rankings and drive qualified traffic to our website. Keyword Research: Conduct in-depth keyword research to identify relevant and high-opportunity keywords, considering user intent and competitive analysis, to optimize website content and drive organic traffic On-Page Optimization and content optimisation: Optimize website content, meta tags, headings, and URLs to align with targeted keywords, improve search engine visibility, and enhance user experience Technical SEO: Conduct regular audits to identify and resolve technical SEO issues, such as crawl errors, broken links, and site speed, ensuring website accessibility, indexability, and optimal search engine performance Visual Design: Create engaging visual elements, including icons, graphics, and illustrations, that enhance the overall aesthetics and user experience of our websites. Responsive Design: Design websites that are responsive and adaptable to various devices and screen sizes, ensuring a consistent user experience across desktop, mobile, and tablet platforms. Collaboration: Collaborate closely with cross-functional teams, including developers, marketers, and project managers, to gather requirements, incorporate feedback, and ensure seamless implementation of designs. Experience 4-6 Years of expereince Qualifications Industry Preferred General Requirements