International Marketing Executive – Italy
Junior level | Hybrid
Location: Shipley, West Yorkshire
Working pattern: Hybrid – 2 days office (standard office days typically Tuesdays and Wednesdays) / 3 days WFH
Hours: 37.5 hours per week
Salary: £25,000–£28,000 per annum (dependent on experience)
About the role
SportsShoes are looking for a Marketing Executive (Italy) to support the growth of our Italian market, reporting into the International Marketing Manager. This is an exciting opportunity for a junior marketer who is confident writing in Italian and wants hands-on experience across content, social media, influencers, and e-commerce marketing.
The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes. The ideal candidate will be passionate and commercially minded as you will be working with a number of key stakeholders both internal and external of the organisation.
Key Responsibilites
Manage and develop the Italian influencer and brand ambassador network, including product seeding
Coordinate with brand managers, social teams, and creative teams to plan and deliver launch activity and campaigns for the Italian market
Brief creative teams and support social media content production
Write high-quality Italian copy across multiple channels
Maintain and update Italian website content using CMS
Support organic social media activity and actively share ideas to innovate social channels and influencer content
Apply SEO best practices, including link building and content optimisation
Support Italian email marketing campaigns and coordinate email marketing activities across core European markets
Participate confidently in meetings and presentations with external stakeholders, influencers, and partners
Assisting the International Marketing Manager with planning, coordinating and executing campaigns and content creation in Italy; for instance, work on local marathon or trail running campaigns
Identifying new opportunities in the Italian market and monitoring competitor activity
Manage and allocate budget correctly.
About You
Native or fluent Italian speaker with excellent written and spoken skills
Fluent English speaker with good written and spoken skills in English
1–2 years' experience in a similar marketing role
Strong copywriting skills with attention to tone and detail
Working knowledge of CMS platforms, SEO, organic social, and email marketing
Understanding of e-commerce fundamentals
Organised, enthusiastic, and keen to learn
Confident communicating in Italian with external stakeholders
Knowledge of the running and/or sports industry beneficial
Microsoft Office literate (Word, Excel and PowerPoint)
A self-starter who shows great ownership of their tasks and proactiveness whilst equally happy working under direction and as a member of a team
High level of time management and organisational skills
Education
Bachelor's degree (minimum 2:1) in Languages, Italian, Translation, Business, Business with Languages, Marketing, or a related discipline
Eligibility
Must reside in the UK and have the right to work in the UK
Benefits
25 days holiday plus bank holidays
Hybrid working model
Cycle to work scheme
Exposure to international e-commerce and influencer marketing
Apply by 2nd March 2026
If you'd like to join us for this exciting opportunity, please apply. Please send your CV and a short motivational letter (in Italian or English) explaining your interest in the role and stating your earliest start date in your application. You can send your CV to
Who We Are
is the UK's biggest online retailer of sporting goods, specialising in running, gym and hiking, with an impressive range of over 15,000 products from over 120 leading sports brands, such as adidas, Nike, Asics & more. Based in Shipley, West Yorkshire, we are an award-winning and truly family run business with over 40 years of experience in the industry, and are greatly located in the heart of Yorkshire, with Leeds and Bradford being only a short commute away. From our UK headquarter we're marketing and shipping to over 170 destinations in the world - and we're now looking for you to join us on this exciting journey.
19th February 2026
No agencies please.