Position Title
Category Manager, Customer Communication
Position Type
Regular - Full-Time
Requisition ID
40338
Location
Hybrid working; main office at Customer Experience Centre, Scarborough. Employees are encouraged to spend about half their working time in the office.
Accountabilities
* Bring category strategy to life by partnering with environment and channel specialists to develop initiatives that work across multiple channels and customer types.
* Proactively collaborate with Commercial Operations, Sales, Marketing, Innovation and international teams to ensure strong alignment and flawless execution.
* Develop and deliver best‑in‑class omni‑channel communication plans using the 3Cs framework, ensuring consistent, tailored messaging across all customer touchpoints.
* Create high‑impact selling tools, presentation materials and communication assets that enable commercial teams and resonate with customer partners.
* Continually evolve how McCain communicates with customers, leveraging digital tools, data‑led storytelling and new communication formats.
* Play a hands‑on role in customer sell‑ins, leading category and marketing input to deliver compelling, insight‑rich presentations across Retail, QSR and Foodservice.
* Influence customer stakeholders through structured, data‑driven narratives that clearly articulate the value of McCain's Big Bet initiatives.
* Provide rigorous, timely analysis of category, consumer and shopper data to support commercial planning and decision‑making.
* Develop, maintain and enhance omni‑channel market tracking to support senior commercial leaders with clear, relevant insight.
* Utilise key data sources—including Kantar, Circana and dunnhumby (Retail); Lumina Intelligence and Circana CREST (Foodservice); alongside PowerBI, SAP BI and other tools—to deliver impactful reporting and recommendations.
* Apply market and customer insight to monitor performance versus agreed commercial KPIs.
* Build and maintain performance dashboards that translate data into clear, concise and actionable updates for senior stakeholders.
* Demonstrate strong analytical expertise across retail and foodservice data sources, market research, loyalty data, shopper panels and operator insights.
* Translate complex data into practical, value‑driven recommendations that support commercial action.
* Bring curiosity and pace to the role by exploring and adopting emerging technologies—such as AI‑enabled tools—to improve efficiency, accuracy and insight quality.
Qualifications
* 3-5 years' experience in Category Management, Commercial Support, Insight or Data Analytics within FMCG/CPG, retail or foodservice environments.
* Hands‑on experience with syndicated and customer data, including tools such as Kantar, Circana, dunnhumby (retail) and Lumina Intelligence or Circana CREST (foodservice).
* A strong analytical mindset, with a proven ability to turn complex data into clear, actionable recommendations that drive commercial decisions.
* Compelling communication and presentation skills, with experience creating and delivering high‑quality, customer‑facing selling stories.
* Highly organised and detail‑focused, comfortable managing multiple initiatives simultaneously in a fast‑paced, matrixed organisation.
* A collaborative and influential approach, with the confidence to engage and align a wide range of internal and external stakeholders.
Benefits
* A generous Car Allowance
* An achievable yearly bonus based on personal performance.
* An excellent pension where McCain will pay double what you do, up to a maximum of 12% of your pay.
* Flexible holidays – you can buy & sell up to 5 days of holiday per year.
* Optional health cash plan
* Cycle to work scheme
* ‘Chips In’ Volunteering Day Off to make a positive impact in McCain communities worldwide.
Job Family
Sales
Division
GB Commercial Foodservice
Department
Category Strategy
Equal Opportunity Employment
McCain Foods is an equal opportunity employer. As a global family‑owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
Accessibility Statement
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Privacy Statement
Your privacy is important to us. By submitting personal data or information to us, you agree that this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy, as applicable. You can understand how your personal information is being handled here.
Company
McCain Foods (G.B.) Ltd
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