Senior Manager - Brand & Content, Studio+
At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help build a better working world.
About EY Studio+ UK
Growth comes from solving problems that matter for people, customers, patients, employees, and society at large. At EY Studio+ UK, we are building a better working world, by putting the human first. Our work is rooted in the way people make decisions and helps businesses make better choices and solve the most pressing problems. We work with organisations to create the platforms, products and services for tomorrow, making the world an easier, more enjoyable and sustainable place to live and work.
The opportunity
The work we do is big in scale, ambition and impact. We create work that is driven to implementation rather than staying in drawers. We work across sectors such as government, healthcare, financial services and fast‑moving consumer goods, tackling a variety of problems in many ways. Practitioners receive freedom and support to develop their craft, thinking, work and career.
Key Responsibilities
Lead complex client engagements
* Own and oversee the delivery of major marketing transformation programmes, ensuring alignment to client strategy, measurable outcomes, and EY quality standards.
* Lead multiple workstreams across engagements, managing interdependencies, risks and senior stakeholders.
Trusted advisor to senior stakeholders
* Build and maintain strong, senior relationships, shaping client agendas and influencing strategic marketing, growth and customer decisions.
* Provide thought leadership on emerging marketing, CX and growth trends, positioning EY as a long‑term strategic partner.
Define future‑state marketing operating models
* Design and implement scalable marketing operating models, governance frameworks and capability roadmaps that enable agility, performance and sustainable growth.
* Advise on organisation design, ways of working, capability uplift and partner ecosystems.
Own strategy‑to‑execution outcomes
* Lead the development of integrated, multi‑channel marketing strategies spanning digital, social, CRM, brand and performance marketing.
* Ensure strategies translate into executable plans with clear value cases, KPIs and performance measures.
Drive Campaign And Experience Excellence
* Provide senior oversight across the end‑to‑end campaign lifecycle, ensuring alignment between creative, data, technology and execution teams.
* Champion customer‑centric experience design and continuous optimisation across journeys and touchpoints.
Harness data, technology and analytics for growth
* Guide clients on leveraging data, analytics, martech and CRM platforms to improve ROI, personalisation, acquisition and retention.
* Translate insight into commercially focused recommendations and executive‑level narratives.
Lead, mentor and build future leaders
* Lead and develop high‑performing, multidisciplinary teams across consulting, creative, data and technology.
* Act as a role model and coach, contributing to talent development, progression and a strong EY Studio+ culture.
Shape EY Studio+ growth
* Play a key role in business development, including opportunity shaping, proposal leadership and client pitches.
* Contribute to market‑facing thought leadership, points of view and the evolution of EY Studio+ marketing propositions.
Ensure excellence in governance and risk
* Maintain rigorous standards across project governance, commercial management, risk, and quality assurance in line with EY policies.
Required Skills & Experience
* Extensive experience leading marketing strategy, marketing transformation, campaign delivery or customer experience programmes.
* Strong understanding of digital marketing, CRM, martech ecosystems and advanced analytics, and how they drive business performance.
* Proven ability to lead large, complex consulting or agency engagements with senior stakeholders.
* Demonstrated experience managing, mentoring and growing high‑performing teams.
* Exceptional executive communication, storytelling and stakeholder management skills.
* Background in consulting, professional services or agency environments.
Desirable Qualifications
* Degree in Marketing, Business or a related discipline.
* Industry‑recognised accreditation (e.g. CIM).
* Platform certification (e.g. Google, Adobe).
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