CRM Manager – Leading Retail Brand – Warrington
Location: Warrington, Salary: up to £55,000 + bonus and benefits.
Responsibilities
* Develop and deliver best‑in‑class CRM strategy across the customer lifecycle.
* Drive customer retention, engagement, loyalty and repeat purchase.
* Lead multi‑channel campaigns across email, SMS, WhatsApp and digital touchpoints.
* Use customer data and insights to optimise performance and increase ROI.
* Enhance customer journeys through automation, segmentation and personalisation.
* Work closely with marketing, content and digital teams to support wider business growth.
* Support and develop loyalty initiatives to maximise customer lifetime value.
* Analyse campaign performance and continuously improve engagement metrics through testing and optimisation.
Qualifications & Experience
* Experienced CRM Manager from a fashion, retail or consumer‑facing brand.
* Strong understanding of CRM strategy, customer lifecycle marketing and retention.
* Proven ability to deliver measurable improvements in customer engagement and revenue.
* Experience with CRM and email marketing platforms, ideally Klaviyo.
* A highly commercial and analytical mindset.
* Thrives in a fast‑paced, high‑growth environment.
* Excellent communication and stakeholder management skills.
* A passionate, ambitious and hands‑on approach.
Why This Opportunity Stands Out
* One of the UK's most exciting and ambitious fashion brands.
* Huge growth plans across the UK and international markets.
* Significant investment across CRM, digital and customer experience.
* Opportunity to shape CRM strategy and make a visible impact.
* High‑growth culture with exciting long‑term career potential.
* Excellent benefits package, bonus potential and staff perks.
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