JOB TITLE: Marketing Intelligence Senior Analyst
SALARY: £44,091 - £49,890
LOCATIONS: Halifax, Bristol, Edinburgh, Chester or Leeds
HOURS: Full-time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.
What you'll be doing
We're looking for a data-driven and technically skilled Marketing Intelligence Analyst to join our Marketing Intelligence team at Lloyds Banking Group. This role is perfect for someone who wants to be part on a group wide programme to transform digital marketing data into real-time, actionable insights through sophisticated marketing intelligence solutions. If you're passionate about automation, performance tracking, and enabling smarter, faster marketing decisions, we'd love to hear from you.
Key responsibilities
* Develop and deliver automated, real-time dashboards and reporting tools to track digital marketing performance.
* Support the development of marketing intelligence solutions that support campaign analysis, audience segmentation, and channel optimisation.
* Collaborate with data engineering and platform teams to ensure robust data pipelines and accurate tracking.
* Translate complex datasets into clear, visual insights that support strategic marketing decisions.
* Monitor critical metrics and proactively identify trends, anomalies, and opportunities.
* Support the development of self-serve BI tools and training for marketing stakeholders.
* Champion the use of Gen BI and data storytelling across the marketing function.
* Stay current with digital analytics trends, tools, and best practices to continuously improve reporting capabilities.
What we're looking for
* Proven experience in reporting and BI.
* Any eye for design without falling into the trap of style over substance.
* An understanding of digital marketing metrics, campaign tracking, and performance reporting.
* Organised person, able to manage multiple workloads and stakeholders.
* Proficiency in BI and data visualisation tools such as Power BI, Tableau, Looker, or Google Data Studio.
* Experience with data querying and transformation using SQL, BigQuery, Snowflake, or similar platforms.
* Strong attention to detail and a passion for data accuracy, automation, and storytelling.
* Excellent communication skills with the ability to present insights to both technical and non-technical audiences.
* A proactive, collaborative approach with a focus on continuous improvement and innovation.
Benefits
* A generous pension contribution of up to 15%
* An annual performance-related bonus
* Share schemes including free shares
* Benefits you can adapt to your lifestyle, such as discounted shopping
* 28 days' holiday, with bank holidays on top
* A range of wellbeing initiatives and generous parental leave policies
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. As a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
#J-18808-Ljbffr