As a Technical Success Manager (TSM) – Core, you will be a trusted advisor responsible for driving adoption, value realization, and long‑term success for Sprinklr’s most strategic customers across the Marketing, Social, and Advertising product suite.
Responsibilities
* Strategic Product Advising: Lead the strategic technical relationship across Sprinklr’s Core suite, act as the primary advisor on platform architecture, user journeys, tagging schemas, and governance frameworks, and translate marketing KPIs into Sprinklr configurations and use cases.
* Adoption & Value Realization: Own the end‑to‑end adoption lifecycle across multiple teams, foster relationships with cross‑functional stakeholders to align platform adoption with customer‑specific goals, conduct workspace audits, health score tracking, and usage diagnostics, and build reusable playbooks for best practices.
* Program Leadership: Coordinate cross‑functional teams to address technical challenges, run business reviews with executive audiences, and co‑develop success plans with clear KPI alignment.
* Customer Empowerment: Deliver stakeholder‑specific enablement workshops, advanced user trainings, and feature‑adoption campaigns; identify blockers to adoption and create corrective action paths; cultivate internal champions to strengthen long‑term platform adoption.
* Product Influence: Serve as a feedback loop to Product and Engineering teams, surfacing structured insights based on real‑world campaign needs, and advise customers on aligning their future marketing strategy with Sprinklr’s roadmap.
* Growth & Commercial Support: Work closely with Sales and Solutions teams to uncover upsell/cross‑sell opportunities, understand the client’s tech stack, and position Sprinklr as a consolidator and differentiator.
Qualifications
* Bachelor’s degree in Marketing, Communications, Computer Science, or related field.
* 6+ years in MarTech, AdTech, or digital media consulting, working with enterprise‑grade solutions.
* Deep experience in campaign setup, media planning, or brand marketing strategy at large organizations.
* Strong understanding of omnichannel marketing strategy and platform analytics.
* Ability to configure, audit, and optimize workspace and tagging structures in complex enterprise environments.
* Executive‑level presentation and stakeholder management skills; experience facilitating roadmap sessions and quarterly reviews.
* Data fluency: ability to interpret telemetry, product usage, and marketing KPIs and convert into strategic actions.
What Sets You Apart
* Prior experience implementing or scaling Sprinklr or similar platforms (Adobe, Salesforce Marketing Cloud, Khoros).
* Deep familiarity with social ad platforms (Meta, Google, TikTok), social listening taxonomy, and crisis/PR workflows.
* Experience leading digital transformation projects or global rollouts across brands, geographies, or business units.
* PMP, Agile, or relevant certification; fluency in campaign lifecycle management tools.
* Strong business acumen and comfort advising CMOs, Digital Transformation leads, or Global Brand Managers.
* Exceptional relationship‑building skills and a collaborative mindset; ability to navigate complex orgs and earn trust across levels.
* Customer‑first thinking with a bias toward empathy.
* Proactive problem‑solving and the ability to distill complex needs into clear, actionable strategies.
Professional Requirements
We are unable to consider applicants who require visa sponsorship or work authorization support for this role. Candidates must have current and unrestricted work authorization in the country where the role is based.
EEO Statement
Sprinklr is proud to be an equal‑opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex, age, physical or mental disability, citizenship, or any other characteristic protected under applicable law. Reasonable accommodations are available upon request during the interview process.
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