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We are looking for an experienced, creative and inspirational Marketing Director with a passion for storytelling and building a luxury lifestyle brand both nationally and internationally.
As our new Marketing Director, you’ll do more than just market. A natural storyteller, you’ll craft compelling narratives that connect emotionally with our guests, partners, and wider community.
From curating elegant campaigns that reflect our luxury ethos, to championing our B-Corp values and purpose-driven mission, you’ll bring our story to life across every channel.
You’ll be a strategic thinker with a deep understanding of brand, digital, content, and partnerships — someone who can balance data with creativity and heart.
Whether it’s a beautifully told guest journey, a stunning refurbishment of a coastal property, a sustainability milestone, or a new local collaboration, you know how to turn moments into movements.
Key Tasks
* Develop and execute a multi-channel brand strategy for Cornish Gems and its family of master brands (including Gems Interiors, Gems Shop, Gems Charity), elevating Cornish Gems’ share of voice and shaping its identity as a luxury BCorp brand.
* Identify new market opportunities (e.g., territories, events), and develop strategic partnerships that drive commercial growth.
* Leverage Cornish Gems’ market track record to drive customer retention and grow the database.
* Manage brand promotions and positioning, overseeing content creation and distribution to ensure brand stories reach the right audiences at the right time.
* Ensure diversity and inclusivity are thoughtfully considered and communicated throughout all marketing activity.
* Develop and implement an engaging internal and owner communications strategy.
* Lead and mentor the marketing team, overseeing output from both internal staff and external agencies.
* Ensure robust reporting, attribution, and optimisation of all marketing activity, providing clear updates to the Managing Director, founders, and board.
* Collaborate with technology, interior design, portfolio, and guest experience teams to ensure a unified and consistent brand story across all touchpoints.
* Drive guest forums to evaluate and understand what the brand means to guests and property owners.
* Champion and elevate our B Corp accreditation, integrating its values into all communications.
* Own the marketing budget and provide regular updates and strategic insights to the leadership team.
Key Knowledge & Capabilities
* Proven expertise in luxury brand marketing, in both UK and international markets. Travel and interiors experience preferred.
* Degree in Marketing or equivalent (e.g., CIM Level 6 Diploma).
* 5+ years in a senior marketing role, ideally in hospitality or interiors.
* CIPR or CIM membership preferred.
* Track record of driving sales growth and market share in tough economic conditions.
* Confident team leader with experience managing in-house teams and external agencies.
* Skilled communicator, adept at presenting marketing strategies and results to a diverse range of stakeholders.
* Proficient with modern marketing tools (e.g. Gemini) to drive performance.
* Creative yet commercially focused, with a passion for impactful, KPI-driven campaigns.
* Deep understanding of luxury branding and a strong connection to Cornwall and its community.
About Cornish Gems
Proudly independent, Cornish Gems is a leading holiday home specialist, trusted to curate memorable experiences. Founded in 2007 by Nadia Macer-Wright, Cornish Gems places the wellbeing of its communities and planet at the heart, and in January 2024, became the first self-catering company in Cornwall to receive its B-Corp accreditation.
Company Benefits
* 25 days holiday per year plus 8 bank holidays
* Enhanced maternity pay
* Discounted stays across the portfolio
* Performance related rewards and recognition scheme
* Range of additional benefits including a cycle to work scheme
* Being part of a B-Corp certified company and a Real Living Wage workplace
* Being part of a company that actively celebrates diversity and inclusivity; a Disability Confident Committed Employer and Pride365 member.
* Working for one of top 20 Best Places within Travel to Work 2023, and a bronze award winner in the 2023 Best Company for UK Holiday Home Rentals Company in the British Travel Awards.
Equality & Diversity
* Cornish Gems is a company committed to positive change. Together we continue to build an inclusive culture for our team, our suppliers, our owners and our guests. We encourage and celebrate diverse voices and believe our entrepreneurial spirit is fuelled by this.
Application Process
* To apply, please email your CV and a covering letter, detailing your suitability for the role to Managing Director Michelle Baillie via michelle.baillie@cornishgems.com
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
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