Explore the different ways to get into this role.
* Public Relations and Corporate Communications
Entry Requirements
You'll usually need:
* 2 to 3 A levels, or equivalent, for a degree
* a degree in a relevant subject for postgraduate study
You could join a public relations firm as a manager and with experience, work your way up to become a company director.
Direct Application
You could apply to become a public relations (PR) director if you've got several years of experience at senior management level in PR, marketing or communications.
What It Takes
Skills and Knowledge
You'll need:
* knowledge of media production and communication
* the ability to use your initiative
* knowledge of the English language
* to be thorough and pay attention to detail
* persistence and determination
* to be flexible and open to change
* to be able to use a computer and the main software packages competently
What You'll Do
Day-to-Day Tasks
As a public relations director, you could:
* plan and deliver communication campaigns for clients
* raise awareness of your organisation and its aims
* manage relationships with clients and agencies
* report to the organisation’s board or owner
* represent the organisation at conferences and events
* keep up to date with media stories and trends
Working Environment
You could work in an office or at a client's business.
You may need to wear smart business clothes.
Career Path and Progression
You could move on to a bigger public relations (PR) agency or become the chief executive or head of an organisation.
You could also work as a PR consultant, helping clients with their communications strategy and policy.
#J-18808-Ljbffr