Field Marketing Manager - Wales & South East (12 Months FTC)
* Full-time
* Travel: 60-70
* Organization: Red Bull Company Ltd.
* Job type: Temporary
Red Bull UK is currently recruiting for a Field Marketing Manager (12 Months FTC) to be based in Wales & South East, UK.
You will be responsible for growing sales and consumption of Red Bull through field marketing in your region. You’ll spend your days working in locations and communities across your region, growing brand visibility, product availability, brand experiences and product consumption in key moments when people need energy. You and your team will increase product consideration through initiatives that grow trial, availability and visibility using Red Bull’s four key pillars of the field marketing mix (Consumer Collecting, Sports, Culture and Communications). You will work closely with the sales teams in both On Premise and Off Premise as well as finding new business opportunities, impacting the heart of local consumers, ultimately leading to the successful development of the business. This isn’t your average 9-5 office job as you will be out in the field ensuring Red Bull is relevant and present in the right places on any day of the week and at a time when people need energy.
Strategic Direction
* Infuse global and national Red Bull priorities, strategies and the Red Bull philosophy in the field, focusing on building a local face of our global brand.
* In depth understanding of the consumer in various fields across the region which forms the basis of local idea generation and execution.
* Define ideas that build brand image and increase understanding of product functionality on a local level (working closely with National Marketing Teams).
* Use trial and awareness, sales and regional intelligence to make strategic decisions, sharing market insights (consumer insights, competitors, etc.) with your team and the national team.
* Work in conjunction with the regional sales team to build mental availability hand in hand with physical availability within image driving outlets, On Premise, Off Premise and new business environments. Ensuring the product is readily available in every field marketing activity.
* Deliver the annual approved business plan for the region.
* Drive relevance across a variety of moments of need when people need energy, through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.
* Set the regional communication strategy together with national specialists based on national programs and regional priorities in order to boost local output.
* Work cross-functionally, managing internal & external requests in line with the annual business plan priorities.
Implementation of Regional Marketing Plan
* Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values that are relevant to the local consumer and media landscape, with a focus on participation.
* Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities.
* Always have the “consumer” and “brand” eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital & social media, while ensuring that all the communication is in the correct brand tone of voice.
* Ownership of high priority 3rd party events within the region. Adding value by determining the appropriate level of Red Bull brand support & visibility with the objective of increasing brand attribution and product usage in relevant scenes.
* Own relationships with the key influencers of the region (local authorities, local sport and cultural opinion leaders relevant to our target, entrepreneurial and start‑up communities, media outlets (TV, radio, print, digital and social media)).
* Secure, manage and activate high priority new distribution points within the region for Red Bull through premium and relevant image led outlets that will buy Red Bull and sell it to their visitors.
* Plan and deliver regionally important Red Bull titled events if appropriate for your region.
* Work with the Head of Field Marketing to bring national marketing assets such as Brand Campaigns, Titled Events, Student Projects, Athletes and Media House Projects closer to consumers in your region by creating and implementing activation plans.
* Foster a premium and aspirational local face of the brand on Red Bull’s social media owned channels.
* Leverage the Event Vehicle programme in the right way to engage, excite & surprise consumers.
* Understand the latest generational trends by being close to our consumers and talking to our networks across multiple scenes.
* Involve your team in idea generation for the field and capitalise on their personal/university lifestyle to identify technological, digital, and socially driven consumer trends early.
* Create new and innovative ideas that bring the brand to life and captialise on new business opportunities. Tapping into local networks, scenes and opinion‑leaders. Executing these ideas with the right balance between the 4 pillars of the field marketing mix, based on the knowledge and ownership of your region and the global and national priorities.
* Ensure digital and social media sit at the heart of every field marketing activity.
* Identify and selectively support cross-marketing opportunities (with sales, marketing & Red Bull Media House).
Organisational Capabilities and Enabling Structure
* Act as a role model to your team and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
* Source, hire, train and manage a diverse team of Field Marketing Specialists that perfectly fit the field scenes and brand.
* Coach Field Marketing Specialists in sourcing, hiring and training their Student Marketeers.
* Set regional objectives and clear goals with your Field Marketing Specialists to ensure accountability to their key deliverables and conduct on‑going performance evaluations.
* Provide ongoing coaching and support to ensure Field Marketing Specialists achieve their deliverables.
* Regularly assess and identify development needs of the Field Marketing Specialists working closely with the Head of Field to help make it happen.
* Identify and nurture key talent giving them opportunities to live up to their potential.
* Train the regional team (including sales) on necessary brand strategies and relevant execution guidelines.
Driving Efficiencies
* Implement and uphold a logistical system for warehousing and infrastructure to ensure the right tools and management are in place to support the local needs, succeeding in premium appearance.
* Creation and management of branded tools e.g., Event Vehicles, Event Equipment etc.
* Develop and manage the regional budget with the support of the Head of Field and national specialists.
* Constantly identify cost saving opportunities and other efficiencies for the company in the region.
* Regularly review the environmental impact of the teams marketing activity working with the wider field marketing team to develop a year round plan and new initiatives to keep it to a minimum, ensuring we leave the playgrounds we operate in better than we found them.
* Manage field expenses and general administration.
* Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value such as expertise, networks, goods, budget or facilities.
* Outsource local media production activities to the right regional experts to maximize outcome.
* Coordinate with agencies and specialised companies when outsourcing event logistics.
* Share best practices with international counterparts and markets.
No degree necessary – we value experience over formal qualifications.
Driving License – required.
English spoken and written.
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