Job brief
The brand strategist will be responsible for developing and executing GLOBAL ONE's brand strategy. This will include conducting market research, analyzing consumer behavior, and creating initiatives to enhance brand awareness and loyalty. The brand strategist will also be responsible for maintaining GLOBAL ONE's identity and positioning in the digital space.
Requirements
-Bachelor's degree in marketing, communications, or a related field
-3-5 years of experience in brand strategy or a related field
-Experience with market research and consumer behavior analysis
-Strong strategic thinking and problem solving skills
-Excellent written and verbal communication skills
Responsibilities
1. Gather feedback from sales and analyze consumer behavior to define our companys positioning
2. Craft our differentiation strategy
3. Create guidelines that define our companys voice both online and offline (including terminology and slogans)
4. Brief our creative team about marketing projects theyll be working on (for example ebooks, email campaigns and advertising banners)
5. Conduct competitive research to identify our strengths and weaknesses
6. Design promotional campaigns for new products and markets
7. Develop our social media strategy
8. Assess the performance of our advertising campaigns and events
9. Analyze market trends and identify new opportunities and challenges