Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
About the Role
We are seeking a Marketing Automation & Lifecycle Marketing Operations Manager to support our UK growth initiatives, with a primary focus on cross-sell lifecycle programs for Global Payments SMB customers.
This role will be responsible for building, executing, and optimising email-led lifecycle journeys that drive adoption of Worldpay e-commerce solutions across existing Global Payments SMB front-book and back-book customers.
You will work across both Pardot and Marketo, partnering closely with Lifecycle Marketing, CRM, Sales, and Product teams to deliver scalable, data-driven programs that improve engagement, conversion, and revenue.
Key Responsibilities
Lifecycle & Cross-Sell Program Execution
1. Design, build, and optimise cross-sell lifecycle email programs using Pardot and Marketo
2. Execute front-book and back-book customer journeys aligned to Wave initiatives
3. Support always-on and campaign-based lifecycle motions across acquisition, activation, cross-sell, and retention
Marketing Automation Operations
4. Build and manage programs, automations, and journeys in Pardot and Marketo
5. Create and maintain segmentation logic aligned to CRM data, consent, and regional requirements
6. Ensure data hygiene, audience accuracy, and platform best practices
Testing, Optimisation & Reporting
7. Develop and execute A/B testing strategies to improve engagement and conversion
8. Monitor performance across key metrics (open, click, conversion, pipeline influence)
9. Share insights and recommendations through regular performance reporting
Cross-Functional Collaboration
10. Partner with Lifecycle Marketing, Sales, Product, CRM, and Analytics teams
11. Support alignment between marketing automation execution and commercial priorities
12. Ensure consistent messaging and customer experience across touchpoints
Operational Excellence
13. Contribute to best practices, documentation, and scalable MA frameworks
14. Support continuous improvement of the marketing technology stack
15. Ensure compliance with consent, data, and regional marketing requirements
Requirements
16. Hands-on experience with both Pardot and Marketo (required)
17. Experience working with CRM systems (e.g. Salesforce) and customer data
18. Bachelor’s degree in Marketing, Business, or related field
19. 5+ years’ experience in marketing automation or lifecycle marketing
20. Strong experience building email-led lifecycle and cross-sell programs
21. Proven ability to analyse performance data and translate insights into action
22. Strong stakeholder communication skills across regional and global teams
23. Experience in SaaS, payments, fintech, or B2B services preferred
Travel
24. Approximately 10% travel, primarily UK, with occasional US travel