Head of Marketing Consumer Wellness London/UK (Remote/Flexible)
JD&CO is partnering with a fast-growing, mission-led consumer wellness brand. Following strong multi-channel growth (D2C, Amazon, major retail), the business is hiring a Head of Marketing with a growth spike.
Were looking for a hands-on leader who can turn strategy into scale: build brand, drive acquisition/retention, and accelerate sell-through with retail and practitioner partners.
As Head of Marketing, youll own the growth engine end-to-end segmentation & positioning, campaign strategy, channel mix, measurement, and activation. Youll step into solid foundations and a lean in-house team, so you can focus on impact.
Shape brand narrative, category positioning, and launch plans across multiple benefit areas.
Lead performance marketing (paid social/search), SEO, affiliates, PR, partnerships, events, influencer/ambassador programs.
Own CRM & lifecycle, segmentation, testing, LTV/retention, and content.
Drive retail/trade marketing to support sell-in and sell-through with key national accounts.
Success leading marketing in a high-growth omnichannel consumer brand (ideally food/bev/supplements/wellness).
deep experience in performance + retention.
Retail/trade marketing and shopper activation know-how.
Data-driven, experimentation mindset; Clean foundations and executive support own the plan from day one.
Competitive package, bonus & equity potential.
Remote-first with London collaboration when useful.
JD&CO is passionate about championing diversity and challenging unconscious bias;