EQUIDRY Barnstaple, England, United Kingdom
Head of Marketing
EQUIDRY Barnstaple, England, United Kingdom
Brand Growth & Marketing Lead at EQUIDRY & Drywalks
Based in House, BarnstapleNorth Devon | Full-Time | Permanent | Salary dependent on experience
EQUIDRY a fast-growing equestrian brand based in the Devon, built around a simple idea: to create waterproof clothing that really works! Through our success with EQUIDRY, our sister band, Drywalks was born to offer the same high quality, durable coats to dog walkers and those that love the great outdoors. Every piece is designed in-house before being shipped to customers worldwide through our websites.
While currently doubling its revenue year on year, over the next 5 years we're aiming even higher with expanding our collections, a global strategy, and deeper CRM-led customer relationships. Combined with our relentless focus on product and brand identity, we’re aiming to grow revenue from 7-figures to 8-figures.
This Role Is For You If…
You’ve scaled brands before and you're hungry to do it again, faster, and bigger. You’re not just a performance marketer. You’re a strategic thinker, operator, and growth leader who obsesses over data and creativity, thrives on ownership, and loves working directly with founders. You want a role with freedom, influence, and full-stack ownership. And you want to drive results that move the needle globally.
We're looking for a hands-on Marketer who’s as passionate about horses as they are about hitting KPIs. Someone who can balance strategic thinking with creative execution. Someone who can lead a team and still roll up their sleeves!
Your Mission as Head of Growth
To lead and scale EQUIDRY & Drywalks growth across organic & paid acquisition, retention, conversion, and brand performance. You’ll be in charge of the entire marketing ecosystem, from channel strategy and team building to execution, optimisation, and budget allocation.
You'll have full trust, high expectations, and the opportunity to scale a business from 7 figures to 8 figures in revenue.
What You’ll Own
* Growth Strategy– Architect and implement global, full-funnel growth strategies across all paid and owned channels.
* Performance Marketing– Oversee and scale organic & paid media (Meta, Google, TikTok, YouTube, and more)
* Analytics & Optimisation– Build a data-driven culture across the team. Own testing, attribution, and performance reporting.
* Team Leadership– Recruit, inspire, lead, and mentor a high-performance team.
* Cross-Channel Alignment– Integrate paid, CRM, CRO, landing page experience, and creative into one growth ecosystem.
* International Scaling– Own cross-market strategies and adapt creative, spend, and messaging across key global regions.
* Executive Collaboration– Work directly with the founders to shape company strategy and report on growth.
You’ll Succeed in This Role If You Have...
* A genuine hands-on approach and are willing to roll up your sleeves.
* Proven success managing and scaling a single eCommerce brand.
* Experience scaling revenuewhile improvingCAC and MER, not just spending more.
* Deep knowledge of Meta, Google, TikTok, and other major performance channels.
* A history of building and leading elite teams, not just agencies or freelancers.
* Strong understanding of eCommerce KPIs and how to optimise each stage of the customer journey.
* A track record of working closely with founders or execs and owning high-stakes outcomes.
* Obsession with creative strategy, data, testing, and continual iteration.
* Experience in fashion or high-AOV product environments, and global scaling.
Our Culture:
* Humble, grounded, and morally driven– We are a family business, we operate with integrity and treat people right.
* Relentless in their work ethic– You show up with intensity, hunger, and accountability.
* Self-managed and proactive– We don’t micromanage. You’re here because youownresults.
* Obsessed with growth– Whether it’s scaling revenue or developing mastery in your craft.
If that sounds like you, you’ll thrive here.
What You’ll Get
* A chance to lead growth at one of the UK’s most exciting equestrian and outdoor brands.
* Ownership over the growth function and strategy.
* Direct access to founders who value speed, trust, and excellence.
* Flexible work setup, and the opportunity to make global impact.
Ready to Build Something Great?
* Apply now with yourCVand a shortcover letterorvideoexplaining why EQUIDRY & Drywalks are the brands you want to grow along with details of your past achievements that prove you’re ready to lead growth at this level.
Seniority level
* Seniority level
Executive
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Sporting Goods Manufacturing
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