CRM Executive
Location: Harold Hill, Romford, office based role
Experience: 2–4 years
Salary: Competitive, based on experience
About the role:
Linzi is a growing fashion footwear and accessories brand with a strong digital presence and loyal community. We design in-house, own our factories, and pride ourselves on style, comfort, quality, and value. As CRM Executive, you will play a key role in shaping our customer lifecycle across email and app. You’ll focus on strengthening customer loyalty, driving repeat purchase, and increasing lifetime value through thoughtful, data-led and brand-led communications that engage and retain our customer base.
Responsibilities:
Email Marketing
* Plan, build, test, and schedule weekly email campaigns
* Manage segmentation, personalisation, and customer journeys
* A/B test creative, messaging, and send strategies
* Monitor deliverability and list health, ensuring best practice is followed
Automation & Retention
* Maintain and optimise lifecycle flows (welcome, abandoned cart, post-purchase, winback, loyalty, etc.)
* Collaborate with the E-commerce Assistant to enhance the customer experience across the site and app
* Drive engagement with the loyalty programme and support referral and VIP strategies
* Support product launches, seasonal moments, and wider brand campaigns
Data & Reporting
* Track and report on CRM performance weekly and monthly
* Monitor key retention metrics including conversion rate, repeat rate, AOV, CLV, unsubscribes, and email-driven revenue
* Generate insights and recommend actions based on performance data
Collaboration
* Work closely with Creative & Brand to brief assets and align communications to seasonal and brand campaigns
* Partner with the Paid Media team to align audiences and learnings
* Ensure brand tone of voice and customer experience remain consistent across all touchpoints
Experience
* 2–4 years’ experience in CRM, retention, or digital marketing (fashion/e-commerce preferred)
* Hands-on experience with email platforms (e.g., Klaviyo)
* Strong segmentation and personalisation skills
* Confident interpreting data and identifying customer insights
* Experience running A/B tests and reporting on results
* Excellent attention to detail and strong copy sense
* Proactive, organised, and collaborative, with a passion for great customer experience
Please email francesca@linzi.com to apply.