Campaign Manager (Wine)
Campaign Manager (Wine) - Job share - 21 hours
Be among the first 25 applicants.
As a wine expert Marketing Manager, you’ll be part of the team that creates and communicates compelling reasons for millions of customers to choose Tesco for wine and food. You’ll lead the end‑to‑end marketing of our wine expertise, leveraging our in‑house experts (e.g. Master of Wine), award‑winning range, and distinctive brand voice. Your role will be to shape and deliver integrated, multi‑channel campaigns that position Tesco as a premium, expert retailer of wine and food.
Responsibilities
* Lead the development and delivery of marketing plans that showcase Tesco’s wine and food expertise, driving customer engagement and business growth.
* Create clear, insight‑led strategies that define the business opportunity, desired customer behaviour, and how to bring our wine proposition to life across all customer touchpoints.
* Use customer and financial insight to make bold recommendations and prioritise investment.
* Brief and collaborate with external agencies to develop creative campaigns that are distinctly Tesco.
* Work with Media Planning and Channel teams to deliver integrated campaigns across paid, owned and earned media.
* Forecast, manage and track marketing budgets, ensuring efficiency and effectiveness.
* Review campaign performance and creative effectiveness with the Insight team.
* Identify opportunities to grow Tesco’s wine proposition through UK Retail Media platforms.
* Stay curious and spot trends, innovations and market activity to inform future plans.
Qualifications
* Proven success in marketing award‑winning wine and food.
* Leading cross‑functional teams and agency partners.
* Crafting and delivering strategic and creative marketing briefs.
* Developing and deploying integrated campaigns across paid, owned and earned media.
* A proactive, collaborative approach with a test‑and‑learn mindset.
Benefits
* Annual bonus scheme of up to 20% of base salary.
* Holiday starting at 25 days plus a personal day (plus Bank holidays).
* Private medical insurance.
* 26 weeks maternity and adoption leave (after 1 year’s service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay; we also offer 6 weeks fully paid paternity leave.
* Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing.
About Us
You might know us as a supermarket, technology company or even for our award‑winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you’re just kicking off your career, juggling passions, or navigating big life events, we’re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We’re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you’re interested in joining our team but don’t tick every box, don’t let that hold you back from applying.
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