Overview
Product Manager/GTM Specialist (Go-to-market) – Consumer Electronics – B2C
Location: Reading – VENDOR
Salary: £45,000-£55,000 (negotiable) base with great benefits, including Holiday, Pension, Healthcare.
We are working with a leading manufacturer of consumer electronic goods and smart home devices. Due to growth within their B2C division we are looking to hire an experienced GTM (Go-to-Market) Specialist with strong Product Management and product launch experience. Based in Reading.
Responsibilities
* Market Entry Strategy Design – Assisting in the development of end-to-end product launch plans, including market selection, pricing strategies (channel/promotional/regional pricing structures), channel planning, and promotion timelines.
* Product Lifecycle Management – Monitoring KPIs (product ratings, return rates, sales volume, market share) to dynamically adjust GTM strategies.
* Collecting end-user feedback and analysing market/competitor trends to drive next-gen product requirements.
* Cross Department Collaboration – Collaborate across teams to align GTM activities.
About you / Qualifications
* Strong GTM background within the Consumer Electronics sector (e.g., smartphone devices, tablets, audio, smart home devices, white goods).
* Experience working directly for a manufacturer/vendor in the industry preferred.
* GTM background in marketing or Product Management with hands-on product launch and GTM strategy experience.
Additional information
We are a registered Disability Confident Employer (Level 1) and will provide reasonable accommodation to enable full participation in the job application and interview process. If you have any requirements, please contact your consultant, Zoe Chatley. Email: zoe@thechannelrecruiter.co.uk.
Keywords: GTM, Go-to-market, Product launch, product management, product manager, marketing, channel marketing, b2c, consumer sales, consumer marketing, trade marketing
Job function
* Product Management and Marketing
Industries
* IT Services and IT Consulting
* Consumer Services
* Manufacturing
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