Freelance Visual Merchandiser
About Really Wild:
Really Wild is a luxury fashion brand known for its unique blend of classic British style and contemporary design. Located in the prestigious Sloane Square area of London, our flagship store offers a curated selection of high-quality, timeless pieces that cater to fashion-conscious women. Our mission is to seamlessly blend tradition with modernity, providing customers with an exceptional shopping experience both online and in-store.
Role Overview:
As a Freelance Visual Merchandise for Really Wild, you will be responsible for designing and implementing visually appealing and commercially effective displays at our Sloane Square store. Working on a contract basis and reporting to the Marketing Manager, you will play a vital role in enhancing the customer shopping experience, increasing foot traffic, and driving sales through innovative and captivating visual merchandising strategies. The role requires a creative eye, a strong sense of fashion, and the ability to interpret the brand’s aesthetic into compelling in-store displays.
Key Responsibilities:
1. Visual Merchandising Execution
* Develop and implement visual merchandising strategies that align with Really Wild’s brand image and marketing objectives.
* Design and arrange window displays, in-store displays and product layouts to create inviting and impactful visual experiences.
* Update displays regularly to reflect new product arrivals, season changes, promotions and special events.
2. Product Presentation:
* Ensure that all products are presented in a visually appealing and accessible manner, in line with Really Wild’s brand standards.
* Utilise mannequins, props and signage effectively to showcase key collections and highlight product features
* Maintain high standards of presentation, ensuring displays are well-organised, tidy and fully stocked.
3. Store Layout and Space Planning
* Collaborate with the store team to optimise store layout, ensuring a logical flow that enhances the customer journey.
* Plan and implement floor layouts to highlight bestsellers, new arrivals, and promotional items, maximising sales opportunities.
* Use strategic placement to encourage customer exploration and engagement.
4. Collaboration and Communication
* Work closely with the Marketing Manager to ensure visual merchandising efforts align with overall marketing strategies and campaigns.
* Coordinate with the store team to implement visual merchandising plans effectively and maintain consistency in brand presentation.
* Communicate visual merchandising guidelines and updates to the store team, providing training and support as necessary.
5. Brand Storytelling and Customer Experience:
* Use visual merchandising to convey the Really Wild brand story, enhancing the overall customer experience and fostering brand loyalty.
* Implement customer solutions such as themed displays, interactive elements and in-store events to engage customers.
6. Inventory Management and Stock Control:
* Assist in managing inventory levels by ensuring that displays are fully stocked and that backstock is organized and easily accessible.
* Work with the store team to manage stock rotation and highlight slow-moving items through strategic placement and promotion.
7. Sales Analysis and Reporting:
* Analyse sales data and customer feedback to evaluate the effectiveness of visual merchandising strategies.
* Provide regular reports to the Marketing Manager on the impact of visual merchandising on sales, customer engagement, and store performance.
* Make recommendations for improvements and adjustments based on data insights and market trends.
8. Maintenance and Housekeeping:
* Ensure that all visual merchandising displays are well-maintained, clean, and in good condition at all times.
* Monitor and maintain lighting, signage, and props to ensure that they effectively enhance the visual presentation of the store.
Qualifications and Skills:
* Bachelor’s degree in Visual Merchandising, Fashion Merchandising, Retail Management, or a related field or equivalent experience.
* Proven experience in visual merchandising within the fashion industry, preferably with a luxury or premium brand.
* Strong creative and artistic skills, with a keen eye for detail and a deep understanding of fashion trends and consumer behavior.
* Excellent organisational and time management skills, with the ability to multitask and work under pressure.
* Strong communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.
* Proficiency in visual merchandising tools and software, such as Adobe Creative Suite, SketchUp, or similar programs.
* Knowledge of retail operations, inventory management, and sales analysis.
* A passion for fashion and a strong understanding of the Really Wild brand
* aesthetic and customer base.
* This job description is tailored to attract a qualified visual merchandiser who can enhance the in-store shopping experience and align with the Really Wild brand’s aesthetic and marketing goals. By focusing on creativity, collaboration, and customer engagement, the Visual Merchandiser will play a key role in driving the brand’s success in its Sloane Square store.
Join Really Wild Clothing and be at the forefront of shaping the brand's iconic aesthetic, blending countryside heritage with contemporary sophistication to create timeless fashion pieces beloved by discerning clientele worldwide.
How To Apply:
Please apply via LinkedIn and submit your CV, cover letter and portfolio to recruitment@reallywildclothing.com detailing your relevant experience and why you are the ideal candidate for this role.
The advertisement for this role will close without warning, particularly in the event of high interest. Therefore, submitting an early application is advised
Really Wild is an equal-opportunity employer. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.
We look forward to hearing from you!