Digital Automation Specialist
Digital Automation Specialist
We are looking for a tech savvy marketeer to join our teamat Flutter UK & Ireland.As a member of ourMarTechteamin Marketing Services, we want you to put automation at the heart of our workflow processes and drive forward our AI /automation capabilities across key digital marketing channels to improve efficiency, targeting, optimisation and campaign delivery.
The successful candidate will work with the wider Marketing Servicesteam to best apply operational excellence across key tooling partners in the delivery of our marketing programme across brands and verticals.
Whatyou’lldo
1. Identifyand implement AI/automation opportunities across paid media, search, social, andaffiliate marketing.
2. Build automated workflows for campaign setup, optimisation, audience management, and reporting; in the process creating a playbook for marketing operators to iterate & scale.
3. Partner with channel teams to integrate automated bidding, creativeselection, and feed-based optimisationprogrammes.
4. Work withMarTech/AdTechteams andplatforms to deploy new automation features and ensure best-practice governancein the delivery of our marketing activity.
5. Monitor performance and continuously refine automated processes for accuracy, scale, and efficiency.
6. Clearly communicate our roadmap to stakeholders, ensuring plans stay on track and successes are celebrated and results/progress shared.
7. Responsible for ensuring adherence to wider Flutter AI & Automation enablement policies, ensuring safe & privacy compliant adoption.
Howyou’lldo it:
8. Bachelorsdegree in Marketing, Business Communications or Applied Computer Science (preferred)
9. Exposure to marketing automation platforms with familiarity of basic marketing metrics. Hands-on experience using AI platforms such as OpenAI, Anthropic Claude, or similar technologies in a marketing context.
10. Comply withresponsible AI, governance frameworks, & AI ethics.
11. Experience building or supporting campaign creation and customer journey
12. Working knowledge of HTML/CSS and operating systems
13. Experience working in multi-location and cross-functional teams in a multi brand and multi vertical business.
14. Agoodunderstanding of Gen AI, large language models, and how AI products work. You stay current with AI developments and can articulate how AI capabilities can solve business problems. You activelyleverageFlutter’s AI tools to maximize your productivity.
About Flutter UK & Ireland
Extraordinary starts here.
Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week.
With the likes of Paddy Power, Betfair and Sky Betting & Gaming in the fold, we’re the largest division of global entertainment giant Flutter and boast some of the most popular apps and games in UK and Ireland markets.
At Flutter UK&I, we can guarantee you that no two days will ever be the same — and you’ll have the chance to make a difference to your career, the industry, and your amazing colleagues.
What we’ll offer you
15. £1,000 annual learning fund
16. Unlimited holiday
17. Twice-yearly bonus (with part of it guaranteed!)
18. Pension contribution scheme
19. Private healthcare
20. Flexible ways of working – home or office, it’s your choice!
21. Access to thousands of Udemy courses
22. Invest via the Company Sharesave Scheme
23. 16 hours paid volunteering time per year
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply.
Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.