Head of Data, AI and CRM - £120-150k London (Hybrid) 2-3 days onsite | Permanent | Senior Leadership Role A luxury retail brand are investing heavily in Data, CRM and emerging AI capability to support international growth, deepen customer relationships, and strengthen commercial and operational decision-making. This is a senior delivery leadership role, sitting at the heart of Customer Growth & Engagement, Digital Commerce and Auctions, and Logistics. The focus is practical and outcome-led: taking strong foundations and turning them into trusted, embedded capability used day-to-day across the business. The Opportunity You will own the delivery and adoption of enterprise data, CRM and AI initiatives across customer, product, trading, logistics and finance. This is not a research role and not a pure strategy role. It is a hands-on senior leadership position where success is measured by adoption, quality, predictability of delivery, and measurable commercial outcomes. What You Will Be Responsible For Leading delivery of enterprise data capability across the organisation Ensuring data is governed, consistent, accessible and trusted Building analytics and reporting aligned to business priorities, used routinely by leadership teams Owning the evolution of CRM to support marketing, account management and customer service Ensuring CRM reflects real customer journeys and commercial processes Enabling more tailored engagement across different customer segments Introducing AI and automation where it improves forecasting, productivity, insight or customer experience Ensuring AI is proportionate, governed and aligned to brand and regulatory context Driving adoption by embedding capability into everyday workflows Owning programme governance across the delivery portfolio Managing third-party delivery partners with clear expectations on pace, quality and outcomes What We Are Looking For Senior experience delivering data, analytics and/or CRM capability in a customer-centric organisation Strong commercial judgement, with the ability to link insight to outcomes Comfortable operating across marketing, sales, operations and senior leadership Calm, structured delivery leader with sound judgement and high accountability Strong stakeholder management, governance and benefit realisation discipline What Success Looks Like Insight is trusted and routinely used CRM is embedded in everyday customer activity AI capability is practical, proportionate and effective Delivery is predictable and well controlled Why This Role This is a rare chance to lead delivery of data, CRM and AI in a business where customer relationships are central, and where the organisation is committed to making these capabilities genuinely usable, not theoretical.