"At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."
Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade – wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients includes wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is simple: to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively
As
Email Marketing Specialist (Marketing Ops focus)
, you'll be responsible for planning, executing, and optimising email programs that move prospects and customers through the funnel while ensuring operational excellence in HubSpot. You'll work closely with Digital Acquisition, Product Marketing, and Sales to deliver targeted communications that drive lead nurturing, upsell/cross-sell, and customer engagement. Beyond campaigns, you'll own the workflows, data segmentation, reporting, and process automation that make our email engine run efficiently.
Key Responsibilities
Strategy & Planning
* Build and execute email marketing strategy to support lead generation, nurturing, and retention goals.
* Own the development of automated nurture programs, drip campaigns, and triggered workflows in HubSpot Marketing Hub.
* Partner with Product Marketing and Sales to align email campaigns with global marketing programs, product launches, and regional sales priorities.
* Collaborate with marketing ops and acquisition teams to ensure email is fully integrated into the wider demand generation mix.
Execution & Operations
* Design, configure, and manage multi-step nurture journeys that progress leads from MQL to SQL and beyond.
* Build and maintain workflow automation for lead routing, scoring, and lifecycle stage management.
* Own campaign set-up, testing, QA, and deployment in HubSpot, ensuring flawless execution.
* Segment and maintain databases effectively (region, vertical, product interest, persona) for precision targeting.
* Ensure compliance with GDPR, CAN-SPAM, and regional email regulations.
Optimisation & Insights
* Track, analyse, and report on campaign and workflow performance (open rates, CTRs, conversion rates, influenced pipeline).
* Run structured A/B testing across subject lines, CTAs, content, and workflow logic to drive continuous improvement.
* Monitor deliverability, database health, and engagement trends, proactively improving list hygiene and lead quality.
* Provide insights to marketing and sales stakeholders, using HubSpot reporting and dashboards to highlight performance, gaps, and opportunities.
Skills, Knowledge And Experience
* 3–5 years' experience in email marketing / marketing automation (B2B SaaS or technology preferred).
* Hands-on expertise in HubSpot Marketing Hub (automation, workflows, segmentation, reporting, integrations).
* Strong understanding of the lead lifecycle, funnel stages, scoring, and MQL/SQL processes.
* Proven experience with persona-based segmentation, nurture/drip campaigns, and ABM alignment.
* Analytical mindset with proven ability to use data and reporting to drive optimisation and decision-making.
* Familiarity with deliverability best practices, GDPR, CAN-SPAM, and other compliance requirements.
* Bonus: Experience integrating email with paid channels, CRM workflows, or customer success programs for cross-sell/upsell.
Company Info
You may also have seen from our recent posts that we are excited to begin sharing our new company name – Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard and our new brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices based across the world and we are looking for talented individuals to join our growing teams. Due to our growth over the last few years it is an exciting time to join us as we enter our next chapter At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."
Equal Opportunities
As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognize the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and sparks innovation.
If you require any help, adjustments and/or support during the interview and offer process then please advise our TA or HR team.
Research shows that women and other underrepresented groups are less likely to apply for a role unless they meet every listed requirement. However, we recognise that skills and experience come in many forms, and we encourage you to apply even if you don't meet every criterion. If you are passionate about this role and believe you have the right mindset and transferrable skills, we would love to hear from you
To all recruitment agencies: Klipboard does not accept agency speculative resumes. At present we only accept CV's from Agencies on our PSL who have been assigned specific position/s. Please do not forward resumes to our careers site or direct to Klipboard employee as this does not constitute an introduction and Klipboard retrospectively will not be liable for any candidate ownership or fees related to unsolicited resumes.