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We are looking for a performance-focused Digital Marketing Executive with a strong background in running high-converting campaigns across platforms, particularly in lead generation, PPC, SEO, and email marketing. You will play a key role in growing our online presence, increasing student recruitment, and supporting broader marketing initiatives.
This is a hands-on, versatile role ideal for someone who is both analytically strong and creatively driven, with technical expertise in tools like HubSpot, Google Analytics, and paid media platforms.
Key Responsibilities:
* Plan, execute, and optimise paid campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn and other digital platforms with a focus on high CTR and lead generation.
* Maintain and monitor paid media budgets, ensuring efficiency in CPL, CPA, and ROI metrics.
* Set up tracking, monitor performance, and implement data-led optimisations regularly.
2. Email Marketing & Automation
* Design and execute email marketing campaigns using HubSpot, including newsletters, drip campaigns, and lead nurturing flows.
* Segment audiences, manage contact lists, set up automated workflows, and ensure high deliverability and engagement.
* Report on email performance and optimise based on open rates, CTRs, and conversions.
3. HubSpot & CRM Integration
* Act as the go-to person for HubSpot Marketing Hub operations.
* Manage API integrations, landing pages, forms, CTAs, and contact lifecycle stages.
* Troubleshoot any data syncing or technical issues related to CRM and marketing automation.
4. Analytics & Reporting
* Use Google Analytics, HubSpot dashboards, and other platforms to monitor and report on campaign performance.
* Translate data into actionable insights to guide strategy and improve KPIs.
* Maintain accurate reporting on marketing funnel performance, lead attribution, and ROI.
5. SEO & Web Optimization
* Execute both on-page and off-page SEO strategies to improve rankings and increase organic visibility.
* Work with content creators and web developers to ensure SEO best practices are implemented site-wide.
6. Content, Events & Podcasts
* Plan and execute content creation for social media, ensuring alignment with campaign goals.
* Support event promotions (online and on-campus) through digital channels.
* Coordinate podcast planning, promotion, and post-event marketing, including repurposing audio content into social snippets.
* Be an enthusiastic team player with a can-do attitude—always ready to help across different marketing functions when needed.
* Proactively support campaign launches, brainstorms, and creative initiatives with a positive and collaborative mindset.
What We’re Looking For:
* 2–3 years of proven experience in digital marketing, with strong examples of successful lead gen and email campaigns.
* Expertise in HubSpot Marketing Hub is essential—especially email workflows, forms, and segmentation.
* Hands-on experience running Google Ads, Meta Ads, and TikTok campaigns.
* Strong analytical and reporting skills using Google Analytics, HubSpot reporting, and UTM tracking.
* Good understanding of technical marketing, including API connections, tagging, and CRM integration troubleshooting.
* Solid understanding of SEO practices and optimisation strategies.
* Creative mindset for content creation, campaign ideation, and social media storytelling.
* Excellent problem-solving skills, keen eye for detail, and the ability to self-manage tasks.
Bonus Certifications (Preferred, Not Required):
* Experience with tools like Canva, and basic video editing.
* Familiarity with education sector marketing or student recruitment campaigns.
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