THE COMPANY
A non-food consumer products business whose products youll see on shelves in the UKs biggest retailers. This business has created a new role for a Head of Marketing as part of their wider transformation journey as they aim to push their brand forward and make more noise in their category. Youll lead the day-to-day marketing but your main priority will be to take ownership of their digital presence. You will manage a small team and work closely with external agencies.
THE ROLE
1. Ownership of their online presence. Updating the website, running social media, and making sure everything shows off the brand, supports new product launches, and drives consumer awareness and retailer engagement.
2. Own and direct UK and international trade marketing activity, including the creation of sales materials for trade shows and industry events.
3. Oversee product launches end-to-end, from competitor research and positioning through to campaign delivery.
4. Spot opportunities for new products and ranges by keeping close to competitor activity and market trends
5. Build and manage strategic relationships with external partners, including creative agencies, PR firms, designers, and suppliers.
6. Manage a small team and a network of external agencies....