Role Purpose
Location- Ruddington, Nottinghamshire
Level - Support
Role
Department - Marketing
Working Pattern - Hybrid (three days a week in the head office)
Benefits -Benefits at Ideagen
Salary - To be discussed at next stage.
We’re looking for a proactive and enthusiastic Marketing Executive to join our Marketing team. This is a fantastic opportunity for someone with a passion for communication, creativity and collaboration. In this role, you’ll play a key part in delivering marketing initiatives that raise brand awareness, engage target audiences and support business growth. You’ll work closely with cross‑functional teams, gaining hands‑on experience across digital channels, campaign execution and performance tracking, while developing valuable skills in a fast‑paced, supportive environment.
Responsibilities
* Campaign Execution: Assist in the development and execution of multi‑channel marketing campaigns, including digital content creation, promotional emails, and engaging social media activities to generate interest among prospects and customers.
* Content Development and Distribution: Craft compelling content such as white papers, videos, blogs, and case studies for effective lead generation and distribution across relevant channels.
* Collaboration and Coordination: Liaise with the social media and web marketing teams to ensure timely content publishing. Coordinate with both internal and central marketing teams to align local efforts with global marketing campaigns.
* Event Management: Plan and support marketing events, ensuring high‑quality execution on schedule to enhance brand presence and drive customer engagement.
* Data Analysis and Reporting: Utilise web analytics tools to measure the performance of digital marketing efforts, track key metrics including engagement and click‑through rates, and generate actionable insights for future campaigns.
* Account‑Based Marketing Support: Collaborate with sales teams to support account‑based marketing initiatives that align with pipeline goal.
Skills and Experience
* Demonstrated ability to thrive in fast‑paced, dynamic environments, with a focus on delivering impactful outcomes.
* Skilled in using digital platforms and systems to manage workflows, track progress, and optimise performance. Experience with tools like Salesforce and Pardot is a plus.
* Comfortable working with data and analytics to evaluate success, identify trends, and inform decision‑making.
* Excellent communicator and collaborator, able to build strong relationships across teams and influence stakeholders effectively.
* Highly organised and detail‑oriented, with a track record of managing multiple priorities and consistently meeting objectives.
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