We've partnered with
Coeur et Maman
, an Innovate UK-backed startup in the lifestyle and interiors space. They're seeking a commercially minded
Chief Marketing Officer
to help shape the next stage of their growth. If you're a senior marketer with experience scaling DTC brands — and a desire to invest your skills in something purposeful — this could be the right fit.
What's on offer
This is a
sweat equity
opportunity — you'll be trading time, expertise, and strategic leadership for a meaningful stake in the business. There's no salary at this stage, but the long-term upside is real for the right person.
About Coeur et Maman
Coeur et Maman means
heart and mother
and that's exactly what this brand is rooted in. They create heirloom-quality décor, gifts, and keepsakes that help young families celebrate meaningful milestones and create lasting traditions.
The creative direction is strong, the first collections are live, and the brand is gaining traction. Behind the scenes, the company runs on an agile operating model designed to keep overheads low, reduce inventory risk, and respond quickly to customer demand — making it a lean, scalable proposition.
The Role
You'll work closely with the founder to translate a clear creative vision into a sustainable growth engine.
As CMO, you'll be responsible for developing and executing the brand and growth strategy across both B2C and B2B channels. This includes:
* Brand & Content:
Define the brand narrative and lead content strategy across all platforms
* Growth Marketing:
Plan and deliver campaigns across Instagram, Pinterest, email, and influencer channels
* Wholesale & B2B:
Identify, approach, and build partnerships with aligned stockists and retail partners
* Performance Tracking:
Monitor results, analyse data, and refine tactics to maximise ROI
About You
You're likely a senior marketer with 10+ years' experience, ideally in lifestyle, interiors, luxury retail, or e-commerce. You're strategic yet hands-on, with a sharp instinct for balancing brand-building and commercial performance. Most importantly, you're ready to back a business you believe in — not just consult from the sidelines.
Ready to join?
This is a rare opportunity to step into a high-impact leadership role at a business designed to scale — with creativity, commercial focus, and heart.
Commitment:
~24 hours/week, flexible around other projects or commitments
Equity:
Open for discussion
Want in? Find out more and apply at | The Sweat Equity talent platform
Sweqlink connects talented professionals with startups offering sweat equity opportunities—a chance to invest your expertise and gain ownership in a growing business.