Senior Product Marketing Manager | Jagex Limited |UK
Are you an experienced and Passionate Product Marketing Manager lookingfor an opportunity to work on one of the world’s most popularMMORPGs?
As Senior Product Marketing Manager, you will lead the Marketingstrategy and execution for a bold & exciting strategic project for OldSchool RuneScape.
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MMORPGs?As Senior Product Marketing Manager, you will lead the Marketingstrategy and execution for a bold & exciting strategic project for OldSchool RuneScape.Reporting into our Marketing Director, you will be a key member of theembedded OSRS Marketing department, collaborating closely with many teamsincluding Product Management, Production, Design, Analytics & CreativeServices. You will grow the game by creating industry leading go-to-marketplans that support key projects & releases.What you’ll be doing:Translate product strategy and commercial targets into long termmarketing strategies focused on acquisition, engagement, and monetization,with detailed requirements ensuring brand compliance and consistency.Orchestrate the planning & oversee the execution of Go to Marketplans from conception to completion, working with key stakeholders andchannel owners e.g., UA, Social, Community, CRM, influencers, Web &more.Help to define & establish brand identity, product positioning andtarget audience in collaboration with Product teams and otherstakeholders.Lead efforts to uncover and curate actionable player insights incollaboration with community, Research and Analytics teams.Take a lead role in managing campaign budgets, & optimising basedon performance data. Contribute to budget forecasting based on historicalperformance and market trends.Oversee asset briefing, production, delivery, and distribution, and actas a point of sign off to ensure all materials align with campaignobjectives and brand guidelines.Ensure campaigns are measured and reported against agreed objectivesand KPIs with insights, learnings and recommendations included as standard.Report performance of Marketing campaigns back to the team and the widerbusiness.What we’re looking for:Strong experience in Product Marketing, with demonstratable examples oforchestrating & executing successful Go to Market plans.Robust understanding and experience with MMO games, either as aseasoned professional, dedicated player, or ideally, bothDemonstrable experience of establishing a new brand identity orlaunching a new product.Creative thinker with the ability to craft compelling narratives andinnovative marketing ideas.Experience working with & harnessing a passionate community ofcustomers/players.Up-to-date knowledge of the ever evolving gaming landscapeCollaboration is at the heart of Jagex. We love getting together withour teams to share ideas and socialise.If you live in the UK, weoffer a flexible working model that empowers you to work in the way thatsuits you best, while also getting the best from your working relationshipwith all the great people you’ll be connecting with here. We support youto be set up for success no matter where you log in.Flexibility really is the key to how we set up working schedules,we’ll discuss your needs with you and be transparent about the workingschedules of the team you’ll be working with during our interviewprocess.About Jagex:Make forever games with us.Jagex is a thriving international games company with a growing libraryof forever game IPs for core gamers. We have such huge expertise at runninggames for the long term that we re-define expectations for what evergreensuccess looks like.We create spaces for our players to come together – with each otherand with us – inside and outside of our games. We empower our playerswith real influence on the game’s evolution. We help our players belong.Our community experiences give players a greater stake in what they’replaying, creating loyal forever fans.These strengths inform our vision of our studio as a thrivinginternational games company with a growing library of forever game IPs forcore gamers. Our forever games will nurture sizable communities whoseloyalty provides consistent revenues.This in turn drives our mission: We create forever fans by empoweringour community. We give players experiences worthy of their long-term timeinvestment and actively collaborate with them to shape the games and thecommunity for the better.If this is something you want to be a part of, get in touch.We have 500 of the industry’s most talented individuals in ourCambridge studio; if you share our values and ambition, we’d love to talkto you. Worried you don’t meet all the requirements in the spec? Yourattitude, fresh perspective and experience is just as important to us; ifyou think this could be the perfect job for you, let’s talk.NoneNoneTagged as: remote, remote job, virtual, Virtual Job,virtual position, Work at Home, work from home
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