Overview
Senior Group Sales Manager – London, United Kingdom
London sets the perfect stage for The Standard’s first European flagship. The Standard, London opened in 2019 and is a dynamic lifestyle hotel with a design-led, culture-driven, activation-heavy philosophy. The hotel features 266 guestrooms and a constant programme of Happenings, from DJs and brunches to live music and cultural panels. The Standard’s Restaurants, Bars, and Rooftop terraces include Isla, Double Standard, The Rooftop, and Decimo, creating a complex, high-volume, multi-outlet operation.
We are looking for an experienced and commercially driven Senior Group Sales Manager who will embody our Anything but Standard ethos and lead the continued growth of our Groups segment.
Your role
As our Senior Group Sales Manager, you will work in partnership with our Director of Sales and Assistant Director of Sales to strategically lead and grow our Groups (Rooms) business. You will be responsible for driving performance, strengthening market share, and contributing directly to room revenue and ADR through a focused and proactive sales strategy.
You will take ownership of a portfolio of high-value, high-producing accounts across corporate, fashion, creative industries, luxury leisure, and agency markets. You will manage and develop existing relationships, proactively identify new opportunities, and expand our presence across key domestic and international feeder markets.
* Design and execute structured prospecting plans to source and convert large and complex group opportunities
* Maintain a healthy forward pipeline with accurate forecasting and disciplined follow-up
* Represent The Standard in market; build and maintain relationships with corporate bookers, agencies, TMCs, DMCs, production companies, and industry partners
* Engage in client entertaining, site inspections, industry events, and international travel as required
* Oversee full lifecycle of business from enquiry and negotiation through contracting and post-departure follow-up
* Ensure seamless handovers to Events and Operations teams; stay engaged throughout the guest journey
* Secure repeat and incremental business through relationship management
* Collaborate with Revenue, Marketing, and Operations to align pricing, segmentation, and seasonal strategies; contribute to forecasting and reporting
As the senior contact for Groups, you will contribute to the overall commercial planning and be prepared for international travel to promote The Standard, London and the brand.
Requirements
* Prior experience in a Senior Group Sales role within the 4- or 5-star London market is essential
* A background within a lifestyle, boutique, or design-led brand is highly advantageous
* Minimum of 5 years’ Group Sales experience within the London market
* Proven track record of handling large, complex, high-value group bookings from lead generation through contracting and post-event follow-up
* Exceptional knowledge of the London Groups (Rooms) market across corporate, fashion, creative, agency, and luxury leisure segments
* Ability to travel nationally and internationally
* Strong proactive business development skills with demonstrated success generating new revenue
* Established network of key London and international industry contacts
* Strong commercial acumen and ability to interpret market data and booking pace
* Experience producing monthly sales and performance reports
* Knowledge of Opera PMS, CRM systems, and RFP platforms (Envision experience beneficial)
All applicants must be eligible to live and work in the United Kingdom. Documented evidence of eligibility will be required prior to commencing employment.
Benefits
* Bonus Scheme
* Business & Personal Travel Insurance
* Meals on duty
* 28 Days Holiday rising to 33 days with service
* Pension Scheme
* Life Assurance (4 x Annual Salary)
* Medical Assistance (including online GP and Physio)
* Employee Assistance Programme with Well-being service
* Headspace meditation app membership
* Discount platform including gym
* Worldwide Travel Discounts via The Standard Advantage platform
* Employee & Family Rates across all Standard and Hyatt properties worldwide
* Growth and Development opportunities internationally with Hyatt
* In-house Experience Programme
* F&B Discounts ranging from 25-50%
* Recruitment Referral Bonus up to £1,000
* Tuition Aid Scheme & subsidised training
* Season Ticket Loan & Bike to Work Scheme
* Social Committee with regular monthly social activities
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