Head of Commercial Location: Leicestershire (office-based, LE8)Permanent, Full-timeCompany OverviewKSF Global Ltd has delivered bespoke, high-quality POS displays and store fixture solutions to well-known brands and retailers for 20 years. Following our recent relocation to a state-of-the-art, purpose-built HQ, the business is entering a new phase of growth with the launch of LCD & LED digital signage, self-service kiosks, ESL, and payment devices, targeting wider customer bases and new verticals (Hospitality, Health & Wellbeing). These initiatives open up new routes to market and more scalable, repeatable revenue streams.To support this next stage, KSF Global is seeking a Head of Commercial to work closely with the MD on strategy, business development, and commercial operations to deliver sustainable sales growth across existing and new markets. This is a hands-on, senior SME role, combining strategic oversight, revenue optimisation, and operational delivery.Role Summary The Head of Commercial will be responsible for defining and executing KSF's commercial strategy, driving sustainable sales growth, managing key accounts. Key areas of focus include:Build and develop outbound sales team, manage performance and coachGrow the existing core business of bespoke supply of POP displays and store fixturesEntry into new verticals (Hospitality, Health & Wellbeing, Commercial) and customer segmentsCoordinate and work with Marketing team for effective campaign execution and deliveryOwnership of commercial data, forecasting, and performance insight to support decision-making for predictable and sustainable growthThis is a player-leader role: a practical "do-er" with a cerebral, analytical approach, capable of shaping long-term strategy while driving key deals and initiatives.Key Responsibilities Commercial Strategy & GrowthDefine and implement the company's commercial strategy to achieve sustainable sales growthIdentify and evaluate new markets, verticals, channels, and customer segmentsTranslate growth targets into clear revenue plans, KPIs, and commercial initiativesBuild and maintain revenue pipelines, forecasting, and reporting for leadership decisionsAlign commercial plans with operational capacity, margin targets, and product roadmap Key Accounts & Business DevelopmentManage strategic accounts and high-value opportunitiesLead market entry for new products and verticalsSupport the team in securing and closing deals where requiredCollaborate with design, production, and operations to deliver commercially viable proposalsCommercial Operations & InsightOwn commercial MI, reporting, and performance analyticsMonitor sales, margins, customer trends, and competitor activityUse insights to drive pricing, product strategy, and business optimisationDevelop scalable processes for repeatable product and service salesTeam Leadership & CollaborationBuild, lead, and develop a small sales and commercial team (internal or outsourced)Mentor and support team members to improve commercial outcomesEncourage a performance culture focused on accountability, learning, and resultsSkills & Experience Required EssentialProven experience in a commercial, business development, or senior sales/commercial leadership role in an SMEStrong track record in sustainable sales growth, new market development, and key account managementExperience building and developing a small sales teamData-driven, commercially astute, and confident in MI, forecasting, and CRM systemsStrategic yet hands-on mindsetIdeally holds a degree in business, economics, or a related fieldDesirableExperience launching or scaling off-the-shelf / productised rangesExposure to digital, tech-enabled, or hybrid physical/digital productsExperience balancing bespoke project work with repeatable revenue streamsInvolvement in channel expansion or market entry initiativesEducational preference: Ideally holds a degree in business, economics, or a related field.Personal AttributesPlayer-leader: practical "do-er" with a cerebral, analytical approachStrategic thinker with strong execution capabilityComfortable operating at board-level and with operational teamsData-led, commercially rigorous, and outcome-focusedEntrepreneurial and adaptable to SME growthStrong communicator able to influence internally and externallySalary & BenefitsBase Salary: £60,000 - £70,000Commission & Bonus: £10,000 - £20,000Annual Paid Holiday: Up to 25 daysBenefit: Car allowance