Job Description
Product Manager/GTM Specialist (Go-to-market)- Consumer Electronics- B2C
Location: Reading- VENDOR
Salary: £45,000-£55,000 (neg) base with great benefits- including Holiday, Pension, Healthcare.
We are working with a leading manufacturer of consumer electronic goods and smart home devices. Due to growth within their B2C division we are looking to hire an experienced GTM (Go-to-Market) Specialist. Someone with a strong background in Product Management and product Launch experience. Based in Reading.
The position will see you responsible for: -
Market Entry Strategy Design -Assisting in the development of end-to-end product launch plans, including market selection, pricing strategies (channel/promotional/regional pricing structures), channel planning, and promotion timelines.
Product Lifecycle Management - Monitoring KPIs (product ratings, return rates, sales volume, market share) to dynamically adjust GTM strategies.
Collecting end-user feedback and analyse market/competitor trends to drive next-gen product requirements.
As well as Cross Department Collaboration
About you: