Overview
Senior Analyst, Project Management, Campaign Analytics
Location – London
MarketCast is a leading global marketing research provider with a team of over 600 researchers, technologists, and data scientists. We help clients find the right audiences, craft resonant ad creative, and build long-term brand loyalty. This role is part of the Campaign Analytics Team in London and focuses on delivering consumer insights to film studios, streamers, and other entertainment clients.
Key Responsibilities
The position will be primarily focused on supporting MarketCast’s active entertainment client accounts, centered on setup, management, and delivery of creative materials testing (trailers, TV spots, posters, digital). Specific responsibilities include:
* Work closely with the client research team to assist with project setup and end-to-end management
* Ensure client requirements and objectives are met
* Develop key research materials and handle proofing, programming, and data delivery
* Oversee quantitative and qualitative fieldwork
* Collate industry and internal data and support report outputs (Word and PPT)
* Support the creation and delivery of client-ready insights
We’re Looking For Someone Who
* Has a creative mindset and proactive attitude: a self-starter, able to work without detailed supervision and take responsibility for fulfilling projects
* Is passionate about films and entertainment—scrutinising content from a commercial point of view
* Is comfortable communicating with clients and internal teams
* Is familiar with quantitative and qualitative research
* Brings strong attention to detail and an organized approach to work
* Can work under pressure and meet tight deadlines
* Can juggle multiple tasks and shifting priorities
* Has excellent writing and solid PPT and visual presentation skills
* Is adaptable and able to reassess priorities on the fly
* Has established academic qualifications
It’ll Be Helpful If You Have
* 2-3 years’ experience in consumer insights/research or marketing strategy, or in a media & entertainment-focused company
* Bachelor’s degree in social sciences, Marketing, Business, Media & Communications, Film Studies, Foreign languages, or related fields
* Experience with international trends and how culture impacts entertainment preferences
* Strong visual presentation/design skills (PPT, Keynote, etc.)
* Proficiency with Microsoft Office and familiarity with research platforms
* Qualitative experience, including managing or supporting focus groups
* A professional background related to entertainment
Our Vision
We are creating the most tech and data-forward research business, where primary research, AI, and big data work together to solve marketing, content, and product development challenges.
Our Values
Radical Candor — Caring personally while challenging directly, offering honest and clear feedback rooted in empathy and respect.
Client Obsession — Maintaining an unwavering focus on understanding and exceeding client needs, delivering value, and building lasting partnerships through proactive communication and a commitment to client success.
Unmatched Expertise — Deep, specialised knowledge and skill that drives innovative, tailored solutions and outcomes, fostering talent growth and excellence.
Our Vibe
Check us out at www.marketcast.com and on LinkedIn. We celebrate diversity and are proud to be an equal opportunity workplace. MarketCast is committed to equal employment opportunity regardless of age, disability, gender reassignment, marital status, pregnancy and maternity, race, religion or beliefs, sex and sexual orientation.
Benefits
In addition to salary, MarketCast offers a competitive rewards package including:
* Generous annual leave of 29 days, plus Bank Holidays
* Flextime with core hours between 10 am and 3 pm
* 2 days’ work from home per week
* Benefits such as free movie tickets
* 4% matched pension
* Enhanced maternity pay
* Regular social events in the UK locations
* Professional growth and career development, including LinkedIn Learning
All benefits are subject to eligibility requirements and may be modified from time to time.
GDPR & Privacy Notice
GENERAL DATA PROTECTION REGULATION (UK GDPR) NOTICE: The organisation collects and processes personal data relating to applicants, employees, and former employees to manage pre-employment and employment relationships and post-employment obligations. For information on what is collected, how it is used, and how it is protected, please contact the MarketCast UK HR Team.
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